The Domestic And Foreign Markets Are Pressing &Nbsp; The Children's Shoes Industry In Chengdu Will Face A Shuffle.

October 19th is a good day for Liao Caiwei. Act as Chengdu The chairman of the billion meter children's products Co., Ltd., has seen the dawn for nearly a year. Three foreign businessmen came to the factory, decided to place the order, and agreed to the 100 million meters themselves. brand Sales, but also as a bargaining chip to reduce procurement prices. Even so, such opportunities are rare. Unlike Chengdu women's shoes, Chengdu Children's shoes The popularity is very low. But in Beijing, Guangzhou and other well-known footwear business circles, the proportion of "Chengdu made" children's shoes is as high as 70%. Having a good production base and the ability to design and develop independently, what has created the industry predicament of Chengdu children's shoes nowadays?

　　 Expanded market and reduced orders

"The business of this year is much more difficult. The smaller factories can not withstand much pressure." Liao Caiwei said that from the end of 2009 to now, orders have been greatly affected, and many small businesses with poor capital operations have gone bankrupt, Chengdu. Children's shoes industry Facing the shuffle.

The development of children's shoes in Chengdu dates back to the early 80s of last century. Liao Caiwei told reporters that in 2000, he invested 120 thousand yuan to start making children's shoes. At first, these children's shoes were sold to the wholesale market of Lotus Pond in Chengdu. The children's shoes with a production cost of 20 yuan could be sold for about 30 yuan at that time, and the profits could reach 50%. During the peak period, Chengdu was dominated by Wenjiang, with nearly 700 children's shoes factories, once known as "the children's shoes in Western China".

The good news is not long, and the domestic market of children's shoes in Urumqi has been gradually disintegrated by the repressive and arrears of purchasing agents from domestic companies such as Urumqi, Beijing and Guangzhou. The collapse of the domestic market forced Chengdu children's shoes to fight for export markets.

Liao Caiwei said that the profit from the export market is lower than that of the domestic market, but the transaction is relatively standardized, and manufacturers are free from debts. However, since the end of 2009, export orders are also declining because of the financial crisis.

Data show that after 2009, China's baby industry increased by 30%. China has 380 million children under the age of 16, and the market for baby products in China has at least 38 billion yuan per year.

The demand for children's shoes in China is increasing. Children's shoes in Chengdu are suffering from orders or no orders. Over reliance on exports is one of the reasons for this phenomenon.

　 Rising prices and reduced profits

For consumers, in recent years, when walking into shopping malls, children's shoes are always expensive.

However, for Liao Caiwei shoes manufacturers like Chengdu, the decline in profits has become an indisputable fact. "Ten years ago, the profits of a pair of shoes could reach 50%, even now 20%." Liao Caiwei said that he used to draw design drawings and take them to the workers. Now the designer's cost is more than ten thousand yuan per month, and the shoe type buyers are not satisfied, even if they are white.

Since the beginning of this year, the rise in prices of various raw materials and the increase in labor costs have made it difficult for a pair of children's shoes to shoulder. With the promotion of labor force prices in China, many foreign businessmen are aiming at cheaper places like India. "The same thing, if I raise the price, the customer must have gone somewhere else to buy it." It is precisely because of this situation that Liao Caiwei digested the high cost of shoemaking, so the profits were also greatly reduced.

Because of this, many children's shoes enterprises in Chengdu are unable to withstand the pressure of this round of tests and are on the verge of bankruptcy.

"Chengdu children's shoes have not had their own regional brand, and the added value of products is low, and there is no right to speak." Xu Bo, Professor of leather Department at Sichuan University, believes that the lack of brand has become the main reason that restricts the pace of Chengdu children's shoes. But to create its own regional brand, we must transform it from two fundamental aspects: technology and quality. {page_break}

　 Bright future and haze today

What is the way out for children's shoes in Chengdu?

Xu Bo believes that the children's shoes industry is indeed facing a shuffle, which is an inevitable labor pains. Not only is Chengdu, but also other domestic children's shoes production bases. At present, many places have gradually exported to domestic sales, and the domestic market has once again become "fragrant pastry". Chengdu should seize such a transitional period, improve its own technology, improve product quality, and create regional brand in competition, so as to enhance the added value of products and get reborn.

Many entrepreneurs in Chengdu who focus on the development of children's shoes also have such a consensus. In the early 80s of last century, Wang Fuquan, general manager of Liyuan Shoes Co., Ltd., who began to set foot in the children's shoes industry, went to the coastal areas for investigation. "Scattered and self governed scenes will definitely lead Chengdu children's shoes into a vicious circle, and create a regional brand to go further."

Xu Haiyu, Deputy Secretary General of the provincial Leather Industry Association, told reporters that in order to create regional brands, Chengdu children's shoes enterprises should establish a sense of teamwork, and also need to further improve the supporting industries for children's shoes industry.

It is precisely based on the vision of the future. In August this year, Liao Caiwei and the other more than 10 Chengdu children's shoes enterprises came to Sichuan's export shoes city together, hoping that the export shoes city can integrate Chengdu children's shoes into the future planning. After many rounds of negotiations, the export shoe town has reformulated its planning, and the 7 thousand square meters of floor space are all planned for children's shoes. This means that the export shoes city will open next year as the famous shoe building in Beijing, and it has a special exhibition area that belongs to children's shoes.