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China'S Local Shoe And Clothing Industry Is Growing Crazily By Leveraging Multinational Enterprises.

2011/10/31 10:53:00 22

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Local Shoes And Clothing Are Growing Crazily.

Looking at the domestic and foreign markets, there are many industries in China.

Multinational enterprises

There are many opportunities.

However, in fact, multinational corporations operating in China are less concerned than other multinational enterprises. Instead, they are facing challenges from a large number of new local enterprises.

For example, in the field of sports shoes and clothing, Lining, Anta, 361 degrees and so on pose a threat to Adidas and Nike.

The development speed and ambitions of China's local shoe and clothing enterprises are also impressive.

In depth observation, these local shoes and clothing enterprises almost have a core advantage, that is, to understand the different consumption habits of Chinese consumers.

Drive

And its products,

Marketing

And the significance of sales innovation.

To succeed, they will first introduce a very important and unique footwear product for Chinese consumers.

In addition, these

Shoes and clothing enterprises

Most of them are also very good at publicity and marketing. They will almost always launch online advertising so as to gain a foothold in the market.

And even in the packaging, display and marketing process, we have adopted the local communication strategy.

When businesses are small, they usually use limited resources to target customers and channel partners.

At the same time, enterprises seek appropriate distribution and retail partners to establish brand image, and improve product quality and sales skills through tests and effectiveness tests.

In addition, the Internet is an important communication channel for these enterprises to contact customers. Many enterprises can make use of various social media and other media to expand the new market.

field

。

But in these local shoes and clothing enterprises that are rising in the foreign armed forces, they all have three common characteristics: quick action, quick learning and risk taking.

They will innovate a series of functions in the development of enterprises.

Including product development and production, marketing and sales.

In this regard, China has made full use of China's low production costs and other factors, thereby gaining huge competitive advantages.

At the same time, this has also greatly promoted the development of local shoe and clothing enterprises in the low level cities, where they have established market position and brand, which are still ignored by many multinational companies.

There is no doubt that Chinese local shoe and clothing enterprises are not afraid of taking risks. They implement or abandon strategies very quickly.

However, once the right products are available,

Marketing mix

They will expand sales and distribution networks at an alarming rate, or rely on the strength of multinational enterprises to achieve explosive growth in an all-round way.