JEANSWEST Is Fighting For The New Power Of Casual Fashion Designer In Europe And America Fashion Giant

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As one of the leading brands of leisure fashion brands in China, JEANSWEST did not sit still and passively stuck to its original style.

Instead, we are actively exploring the emerging force of domestic casual clothing design, so we have the opportunity to see the "Twentieth China JEANSWEST cup casual wear design contest" and JEANSWEST new products jointly released during the 2012 spring and summer fashion week in China this year.

Judging from the overall quality of these entries, although their originality is still lacking, their diversity and tactile touch on a large number of first-line brands have reached a commendable level.

Among them, the large area of letter printing, the bright colors on the top and bottom, the matching of the cartoon printed shirt and tannin trousers, and the mixed Leggings between men and women make people feel the shadow of the 2011 two quarter press conference in D&G.

The playful geometric collage group is full of youthful vigor under the bold bright background. The matching of Hooded hoodies and soft shirts can still hold many student groups in the next spring and summer.

Urban chic style

In the middle of the conference, the style suddenly changed to mature and capable urban chic.

The model walked out of the T stage in a gray and ink colored narrow body jacket with a city color and two color stitching knitted fluoroscopic shirt.

We carefully split and observe these single products, of which Balmain shrug elements, Dsquared2's hunting dress cloak skirts, Marc Jacobs this autumn and winter's extensive application of patch patch, and Alexander Wang's unauthorized use of darkled color block splicing are all incorporated into the design concept of JEANSWEST closer to the consumer community.

First of all, we have to admit that the "reference" in the fast fashion consumer industry is tacitly reasonable. Nowadays, the young urban trend of men and women want to wear similar designs at a lower price. The Spanish fast brand Zara quickly established its global market empire by this method.

JEANSWEST's follow suit is no doubt sensible. Domestic casual wear is not always a quality part, but a repetition rate in design.

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Navy theme

What is worth mentioning is a mini series with the theme of "Navy wind". After the popularity of the sea shirt in the past few years, the upsurge has not yet faded. The main reason is its versatile and comfortable degree.

Although the style of dress is still nothing more than traditional A shirts or traditional striped shirts and striped shirts.

But this designer has improved the traditional white and blue stripes. There are contrast between thick stripes and stripes. There are also gratings and red and blue stripes of Navy stripes. The traditional naval theme elements such as anchors and reins have also been painted into abstract prints to dress up, bringing them more sense of change and three-dimensional.

The twentieth China JEANSWEST cup casual wear design competition

On the stage of this young designer's release, we have seen the potential of China's fast fashion brands. They did not wait for the international brand to attack the domestic market, but began to learn from their successful experiences and explore their own way of development.

In the market segmentation of brand style, it is obvious that domestic pioneers like JEANSWEST still need to find out the right prescription for "prescribe the right medicine", which is to stick to the low price student groups, to promote the price war with foreign brands, or to extend the design thinking to the international perspective and quickly absorb the elements of foreign time, so as to launch a tough battle for a broader and more consuming young office worker? This is the next issue that they should seriously consider.