There Are Three Weaknesses In The Brand Of Children'S Clothing In China.

Nowadays, the post-80s generation has gradually become the main force of the parents.

Different from the parents, the post-80s pay more attention to style, quality and uniqueness.

1, domestic children's clothing brand malnutrition

Because children's clothing production threshold is not high, and limited by the growth of children in the tall, short, fat and thin uneven, it is difficult to form a large-scale, standardized production volume, resulting in children's clothing enterprises are generally not large, OEM, miscellaneous, unlicensed factories and good and bad.

Because children's clothes are "small plates", graduates from major colleges and universities seldom choose children's wear enterprises to take office, resulting in a serious lack of designers of children's wear brand industry, a serious imitation, and a lack of product personality and product culture.

Foreign children's clothing brand and domestic children's clothing brand compared to the clue: foreign children's clothing brand novel and unique style, a strong sense of fashion, children's clothing fine work, from head to foot, to meet the one-stop purchase, many varieties.

Domestic children's clothing brand: less independent innovation, imitation following the wind is serious, relying on the rapid imitation of the industrial chain, ordinary workmanship, low cost, low price; varieties are relatively single, difficult to form a system.

2, children's clothing enterprises lack awareness of brand promotion.

I have to admit that our children's wear industry starts later than foreign brands, so the objective gap is obvious, especially the promotion of children's clothing brand is particularly obvious.

Good brand awareness and perfect sales promotion means are important factors for the success of foreign brand children's Clothing promotion and packaging, while the domestic children's wear brands are weak, most of them are "small brands" quietly cultivated.

3, children's wear market operation fault

"First tier cities selling children's wear brands and two or three tier cities selling children's wear products" are important features of children's wear brand market.

The development of children's clothing brands in the two or three tier cities needs big brands to guide them.

First tier cities are hard to find children's wear brand and two or three line cities can not be regarded as a strong "fault feature" is the dilemma faced by domestic children's wear brands. The birth of famous children's clothing brands with great fame, excellent products and high added value is an important topic for domestic enterprises, and is also a major responsibility on the shoulders.