Shishi Export-Oriented Garment Enterprises Are Heading For Pformation And Upgrading.
Despite the recent Middle East and North Africa
Turbulent situation
It has an impact on the export of Shishi garment industry.
However, many North African businessmen continue to place orders with Shishi Dammam (Fujian) import and Export Co., Ltd.
This is the undertaking of Shishi export-oriented enterprises.
Upgrading pformation
New phenomenon in China.
This year, because of the rising prices of raw and auxiliary materials in the clothing industry, the rise in labor costs, the appreciation of the renminbi and the increase in clothing export prices, the international merchants expressed their understanding and strongly accepted the new quotations from Shishi clothing export.
However, Europe and the United States financial crisis, the market slump, the Middle East and North Africa market turmoil due to political turmoil, the terminal market.
atrophy
The long selling period of clothing and other products has frustrated international businessmen and affected the willingness of international businessmen to purchase garments in Shishi.
obstacle
。
Dammam (Fujian) import and Export Co., Ltd. has long been engaged in the export of high-end clothing in the Middle East and North Africa market. Under the current situation of increasingly complex international economic and trade environment, the company invites long-term cooperative international customers to analyze the market trend of change, and thinks that China's production environment has undergone great changes, and the international political and economic environment has also changed.
In the process, the international merchants accepted the marketing strategy and the advice that should be changed.
Under the proposal of Shishi export-oriented garment enterprises, Shishi enterprises are developing clothing styles, which are carried out by foreign businessmen in the local market for trial sale, and after obtaining first-hand market information, they are then improved and turned over.
The Dammam company has been keeping close ties with the traditional international market, and often sent people to go abroad to investigate and analyze the local market information.
Developing many styles that conform to local habits and habits, inviting international businessmen to evaluate, negotiate, improve, reproduce small batch products, and export to local market for trial sale. The result is very successful, the market sales cycle is greatly shortened, and the confidence of international merchants is increasing.
Roll over
Request.
In the past, Shishi clothing foreign trade industry is what the international merchants want to give, very passive, merchants everywhere, where the price is low, where to place orders.
Jiang Canzhen, general manager of Dammam company, said Shishi should give full play to the cultural advantages of the textile and garment industry. Shishi has strong fabric research and development capabilities, clothing style development capabilities, and has the conditions to lead the international fashion trend.
The Dammam company made bold breakthroughs in the clothing design of the Middle East and North Africa market, and changed the design idea of the original style with complex structure and accessories. According to the simplified and liberalized design form of European and American clothing, the Fujian style clothing was integrated.
element
It is more suited to the living conditions of the Middle East and North Africa. It has changed the traditional form of clothing, and exported products with the characteristics of single garment and soft packaging, making merchants more flexible in market sales.
Shishi export-oriented garment enterprises in the process of upgrading and pformation of foreign trade, with the cultural advantages of Shishi's textile and garment industry, will influence the business philosophy of international businessmen and make the international market gradually adapt to the products of Shishi.
It will simplify the cost saved in the garment production process and give profits to merchants, so as to make up for the exchange loss caused by the RMB appreciation.
The spirit of integrity of Shishi export-oriented garment enterprises has not only retained international customers, but also opened up the international market space.
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