3543 Army Outdoor Leisure Brand Unveiled At CHIC2011

In March 28th, the 3543 army outdoor leisure brand appeared at the nineteenth China International Clothing and Accessories Fair (CHIC2011).

The decoration style and reality show of the outdoors military outdoors have become one of the highlights of this Expo.

"3543" was born in 1968. It combines the military style outdoor leisure brand. The brand inspiration mainly comes from the freedom responsibility, self-confidence and solidarity spirit and the beauty of the harmony of nature.

The brand creator expresses the brand spirit of "never give up" with a special symbol "3543" which symbolizes Chinese military culture.

The sky, the desert and the jungle are the interpretation of the "3543" brand: love and passion.

Transcendence is the manifestation of the "3543" ideal.

In the process of developing national culture and setting up national ambition, "3543" traces back to classics with philosophical eyes, penetrated into the exploration of spirit, interest and style, and pursued the prevailing law of the times.

Since the first aid package was launched in the Vietnam self defense counterattack in 1979, the "3543" has participated in the 87 rank production, 97 Hongkong's return, the 50th anniversary National Day parade in 1999, the fight against SARS in 2003, the whole army's grand replacement in 2007, the 60th anniversary major parade in 2009, and many other activities dedicated to the society. It is like the combat characters that have been declared through the war test.

More than 40 years of brand culture accumulation, designed in an infinite vitality, "3543" has become the inheritor of military culture.

Military elements in the "3543" fashion design is the inspiration spring, the overall style is simple, relaxed, the details of the prescription connotation, embodies the urban elite in the calm, there is no lack of passion, free and easy, but Strategizing the elegant taste.

Military elements such as badges, ribbons and shoulder loops are endowed with more fashionable and popular new intercepting.

From a shallow to deep color, from calm to bright, every season has a new theme, so that the wearer can reveal his unique personal taste.

The fabrics are made of natural fiber fabrics and functional fabrics, conveying a fresh and natural breath.

The "3543" urban men and women are a group of middle and high income groups who are passionate about life and enjoy outdoor leisure activities, such as business elites, workplace white-collar workers and freelancers.

They are all people with unique thinking. Their bones are characterized by their independence, perseverance, resilience and stability. Therefore, their actions can often jump out of the stereotypes, so their actions often have the spirit of revolutionary optimism in the face of difficulties.

"3543" advocates and guides them to enjoy a fashionable healthy, outdoor leisure lifestyle and dress concept.

The 3543 is the first domestic outdoor leisure brand in the country. It has more than 40 years' foundation for developing, producing and serving the military of various countries. It has many patented technology of clothing and clothing. The products are well made and the materials are exquisite. All the quality inspection of the products adopt the national military inspection standards, unique positioning and strong strength, so that the franchisee's success has a reliable guarantee.