Urumqi Mid-Range Down Jacket &Nbsp; Run 2000 Yuan Price Run
It is understood that since late October, CHEN Ye famous products
square
Yaxin Life Plaza, Tai Bai shopping mall and other shopping malls.
Down Jackets
Began to bulk up the cabinet, now in Urumqi's shopping malls, almost every garment.
brand
The down jacket has been placed in the most striking position of the counter.
However, the "eye-catching" is not only the down jacket, but also the price of down jacket.
A person in charge of shopping Department of Tai Bai introduced that according to past practice, the price of winter clothes increased by more than 10% per year, which is very normal.
But this winter, the sales price of down coats has far exceeded the proportion of 10%.
Many brands now sell down clothing, price increases are more than 20%.
Last winter, a mid - medium long down jacket, priced at more than 1000 yuan, and this year, many mid - grade down clothes are priced at about 2000 yuan per piece.
Fu Kui, manager of Planning Department of CHEN Ye Ming Plaza, said that the main raw material of down jacket is feather down.
This year, the obvious rise of down price is a well-known thing in the industry.
It is understood that the Chinese feather and down association has announced to the media the price of white duck down in 2009 -2011: the price of white feather down in 2009 was 8500 yuan / ton, up to 30000 yuan / ton in January 2010, and in 2011 July and August, it had risen to 40000 yuan / ton.
In addition, the cost of fabric, labor expenses and other down clothing costs is rising.
In addition, many of the down coats sold in Urumqi shopping malls are from Guangzhou, Hangzhou, Shenzhen and other places, so the cost of long-distance pportation can not be underestimated.
Although the price of the down jacket is high this year, many consumers in Urumqi are willing to pay for the new model.
I learned from some shopping malls that the sales of down garments are showing a trend of gradual growth.
Since late October, the sales of a down jacket produced by a large shopping mall can generate a turnover of 50 thousand yuan.
The staff of the mall said, "from now until the end of November, the sales of down garments will show a significant upward trend. Every time the temperature drop, it means that the sales of 30%-50% can be increased to the market."
If the Urumqi consumers feel that the price of the down jacket is high at the moment, we may as well wait and see.
Since it is the new season of down garments, the market retail price will not be less than 15% off.
After entering mid November, all stores will start the promotion of winter clothing. At that time, the price of down garments will be reduced to twenty percent off. After that, the price of down garments will gradually decrease. By the end of 1 in 2012, half off to forty percent off down garments will appear again and again.
Suppose that the price of a mid-range down jacket is 1980 yuan, which means that after 3 months, it will only cost about 1000 yuan.
Extended reading: babies spend thousands of dollars in winter clothes.
"A set of outdoors clothes three hundred or four hundred yuan, a set of underwear seventy or eighty yuan, it seems that this year to buy the winter clothes for the baby, not thousands of dollars can not fight."
A few days ago, Wang Xin, who lives near the seven spinning of Urumqi, wanted to buy some winter clothes for his baby for several months before the arrival of winter.
I visited many baby products stores, such as happy baby, Jiabao, baby, Jun Bao, and so on, and learned that from the beginning of this month, the winter clothing for children aged 0 to 3 has been listed. Compared with last year, the price of many brands of baby winter clothing has been significantly improved.
The price of a brand's baby outfit is priced at 300-400 yuan per set, and last year the brand's baby went out for 200 yuan per set.
The baby's underwear is also set at 70-80 yuan per set, compared with 50-60 yuan last year.
According to a baby's consumption of two outfits and two sets of underwear, this winter, a baby's clothes need at least 1000 yuan.
According to the staff of a pregnant baby products company in Xinjiang business district, the price of baby clothes rises every year, usually about 10%, but this year's winter clothing is particularly obvious. Many brands have reached more than 40% or even more.
The relevant people of Jun Bao pregnancy baby products Co., Ltd. introduced that the price increase of baby clothes is closely related to the current cost of raw materials, labor wages, pportation costs and so on.
Take pportation costs as an example. Last year, pporting baby winter clothes from Guangzhou to Urumqi, each cubic (about 30-40 pieces of winter clothes) charges about 260 yuan, and this year, 330-350 yuan per cubic meter, and the freight cost of each garment is increased by 2 yuan compared with last year.
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