The Key To Safety And Comfort -- Children's Clothing Industry: Discovering And Cultivating The Market

A set of children's bedding 580 yuan, a set of Disney three piece 50 yuan to 130 yuan, a very simple production of anti pedal is priced at 93 yuan. Nowadays, as an independent consumer group, infants and young children have attracted more and more attention.

Take the home textile industry as an example, such as home textiles, such as Luo Lai, Meng Jie and violet. industry The famous brands have set up a special brand. brand Sale of children's home textiles, so we can see that home textiles for infants and young children market It has become another battleground for the brand to break the ground and compete for grabbing. However, in order to stand out from this competition, excellent product design is still the first magic weapon to win.

　 Design should be targeted.

Children are curious about everything. They like new and interesting products, and anything new and interesting can have strong attraction to them. Generally, children have rich imagination. Therefore, the pattern design of infant textile products should have the function of stimulating and promoting imagination, which requires the design of the pattern to be targeted, with theme, guidance and fantasy.

Wang Zhongzheng, manager of the children's home business department of Luo Lai, said: "the design of the home textile product is different from that of the adult household textile. When choosing the materials to use, the safety and environmental protection of the products should first be emphasized. The natural and high-quality combed cotton with soft comfort and good quality should be selected and tested by strict standard. In the style design, the details should be embodied, such as the special little bear zipper head, the blue tapered edge, the lace decoration, etc. At the same time, the design of infant textile products should be targeted. The design of patterns and styles should be more dreamy, reflecting the children's fancy and pursuit of novelty.

According to Wang Zhongzheng, the "Hua Xianzi" series of kids new products in autumn and winter is designed for girls' fancy personality characteristics. The pearl powder, lace and shiny pearls are all typical Princess elements. In order to avoid monotonous and dull colors, the designer adds exquisite and beautiful embroidered cloth to the fabric design, and the smart image of the sprite is ingeniously created. In fact, in addition to dreamy colors, narrative design is also an important way to attract children. Wang Zhongzheng said: "in the product series of the kids, the series of meters is the most notable feature that distinguishes us from other children's home textile brands." In 2008, Luo Lai kids joined hands with the famous painter of Taiwan painters, who became the only authorized producer of bedding products in mainland China, and officially launched the series of bedding products, extending the target population of kids to 25 years old and all the fashionable young people with childlike innocence.

　 The key to safety and comfort

Apart from design, the safety and comfort of children's home textile products is also an important issue for designers to consider. For infants and young children's household textiles, their users are children, but buyers are children's parents. When choosing children's home textiles, they are most concerned about the comfort and safety of products. In recent years, children's toys with excessive lead content, infant formula containing melamine, and black heart cotton students have been prevented from being prevented by children's parents. Therefore, the safety of children's products has become a top priority. From the fabric of children's bed, to the stuffing material of quilt and pillow, whether it is safe and environmental protection becomes an important measure for consumers to choose products. Therefore, consumers are willing to pay a high price for brand names rather than cheap but unknown products.

Wang Zhongzheng said: "when buying children's bedclothes, consumers must choose professional brands so that they can be guaranteed in terms of safety and comfort. A healthy and safe sleep environment is very important for growing children. If the materials, coloring agents and fillers used in children's bedclothes are not qualified, they may cause problems such as poor sleep quality, skin allergy, and even cause respiratory diseases. In addition, we should also choose some products which are full of children's interest and beautiful appearance, and create a harmonious and childlike atmosphere for children's bedroom, so that children can grow up physically and mentally.

Bedding, pillowcase, bedding and quilt covers an average of more than 8 hours a day, especially at night, which is an important time for children's growth and development. Therefore, the comfort of bed products is particularly important. Most parents said they were only willing to buy pure cotton products when choosing children's bedclothes. First, the cotton bed products were soft and sweaty; two, cotton products were very wearable and easy to handle. {page_break}

Discovering and cultivating markets

At present, China's infant products market has entered a period of rapid development. The annual sales of children's products market can reach 2 billion 500 million yuan. In the face of such a large market space, there are few real professional children's home textile brands. Comparatively speaking, the demand of parents for children's sleep environment and home environment is awakening. No matter from product design or from safety and comfort, children's exclusive products are gradually beginning to be selected. This difference between supply and demand will become the driving force for the development of the industry.

Wang Zhongzheng said: "now the domestic market is expanding, and China has more than 300 million children. For home textile enterprises, this is a" blue ocean market "that has not yet been developed. Children play a decisive role in the consumption of many household products, and home textiles market is no exception. As a pioneer of domestic children's home textiles, kids attaches great importance to product quality, and its product standards are higher than domestic testing standards. We are confident that we will occupy an absolutely leading position in this market by relying on design and professional products.

Analysts at the baby industry research center believe that at present, China has a higher demand for formaldehyde content, color fastness and odor and so on. Because of the high chemical content in the dye, the market is mainly based on light color series, so the colors and patterns are relatively single. He said that from the consumer purchase of other children's products, high-end consumers attach great importance to children's products, hoping to provide children with new and safe daily necessities. However, because consumers' demand for home textile products is not yet mainstream, the market needs to continue to nurture and demand remains to be expanded.