The Location Of The Booth Is Not Good Enough To Attract The Audience.

In the process of exhibiting, some small and medium sized exhibitors will encounter a problem.

If this happens, what should the business do? How can we attract the audience?

Under normal circumstances, the booth is relatively bad.

1. innovative thinking and bold design.

Because the booth is not good, we must be bold in design.

If you use the LOGO or the name of the enterprise directly to design the super large booth, you can find the audience at a glance and give the audience a strong impact.

2. increase the luminous body as far as possible.

The location of the booth is not good. In many ways, the lighting is not good.

Therefore, in the design of the booth, we should deliberately increase the number of luminous bodies and increase the volume of the luminous body, so that the entire booth will be lit up to attract the attention of the audience.

Specifically, we can design and install some light boxes, luminous walls and lamp posts with enterprise LOGO, such as directly designing the reception desk as a luminous stage.

Even the entire booth is designed directly into luminescent bodies, such as grille lamps mounted in groups, rows or grids, or illuminated by trough lamps. A large area of luminous body can also be made by using straight fluorescent lamps, and more advanced lighting technology can be used to brighten up the canopy, walls and floors of the entire site.

3. make full use of the collocation of colors.

Color matching is indispensable for any booth design, especially for booth with poor stand.

In the specific collocation, it is generally required to be "eye-catching" on the basis of the specified color of the enterprise.

However, eye-catching does not mean that the so-called "eye-catching color" in the traditional sense is not necessarily used.

For example, when participating in a communications exhibition, China Unicom boldly adopted a full range of sea blue, looking at the blue water from a distance. When entering the booth, it looks like a blue sea.

In addition to design and work, other details can be done as follows:

1. attach the printed patterns on the ground of the main channel.

But in advance, we must communicate well with the Organizing Committee of the exhibition, and the printed matter must be wear-resistant, solid and exquisite.

2. buying some small gifts can also attract a large number of spectators to create popularity.

3. to distribute information specially prepared for exhibitions, invite models to conduct live shows and interactive games, so as to retain the audience, attract more audience participation and increase popularity.

4. exhibitors who are capable of failing to get good booths can also increase outdoor advertising and press releases in the same period.

This is also a way to directly attract visitors.

The last point to note is that in fact, the quality of exhibition stands is only relative. The key to achieving good results depends on the quality and service of the enterprises themselves.