Yao Ming Joined Lining In A Strong Combination Of &Nbsp, And Reached A Cooperation Agreement In Half A Year.

Yesterday, Shanghai men's Basketball Players

Six months to complete cooperation

Lining and Yao Ming are both symbols of China's sports. The two people's hands are a sign of Lining's determination to jointly promote the development of China's basketball career with the professional basketball club of China. This is Lining's first sponsorship of a CBA club.

The choice of Shanghai men's basketball team, Qin Zheming said: "I think Shanghai shark men's basketball team has a very good tradition, whether it is the predecessor of the shark's Shanghai team, or the big shark men's basketball team invested by Yao Ming has been brilliant.

I think both sides have some identical brand ideas, and at the same time, we have a lot of bonding points in the spirit of brand, or the spirit we advocate.

The second is that we know that basketball competition is not only the competition of the competition, but also the financial and material resources, including the competition of human resources. We have the idea of our own basketball. We can reflect this idea to the market through the cooperation with the sharks, and let the fans understand us.

From the initial intention to the final cooperation, Lining and Shanghai men's Basketball Association negotiated for six months. In the view of Qian Anke, deputy general manager of Shanghai men's basketball club, Lining was a sincere partner. "We talked for a long time with Lining's cooperation. When they found the Shanghai men's basketball team, there were other brands who talked with us and chose Lining, because they were very sincere, the quality of the equipment was really good, and they didn't value the CBA and the team as much as other brands."

As the equipment sponsor of Shanghai men's basketball team, Lining will provide professional support for the Shanghai men's basketball team, while the Shanghai men's basketball team will wear Lining's costumes during the non season of CBA. Besides equipment, Lining will also give Shanghai men's basketball sponsorship funds.

Qian Anke said: "if CBA can further open the sponsorship restrictions in the future, I think our Shanghai men's basketball team will give priority to Lining."

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Youth cooperation is the first step

Through strategic cooperation with Shanghai men's basketball team, Lining will launch a series of measures to promote basketball development in Shanghai, including the construction of Shanghai Lining basketball (micro-blog) park, the establishment of Li Ningda shark basketball training camp combined with Lining professional basketball training camp, and the holding of various kinds of fan activities.

Qin Zheming said, "we hope to work together with the Shanghai sharks to further develop the local basketball culture, because I feel that the foundation of the CBA League is still in the club, and the success of the league decides the success of the league. Cooperation with Shanghai sharks is a good platform.

Now is the first step in our cooperation, and we will have more extensions in the future.

As a player who has come out of Lining basketball camp, Ji Xiangshen, a Shanghai basketball player, has a feeling: "by playing against a stronger opponent, and working hard to surpass my opponent, it is my secret skill to constantly improve basketball skills. It is this spirit that supports me on the road of basketball."

Since taking over the Shanghai men's basketball team, Yao Ming has been determined to make the club a century old shop. This is the team's idea of building a team, and also the club's concept of finding partners.

The cooperation between Shanghai men's basketball team and Lining will be long-term cooperation. Qian Anke said: "our cooperation with Lining will never end in two or three years. Our cooperation is long-term. So far there is no time limit. In the future, we will have something to do in marketing."

Qin Zheming also admitted that this will be a long-term cooperation. "We have a long-term cooperative relationship with the Shanghai shark men's basketball team. Through this cooperation, we can highlight the importance and brand commitment of the Lining brand to Shanghai. We can do some things in the development of young people, and integrate with the training resources of Shanghai sharks. Of course, this is only the first step."