2011 "Huafu Cup" Color Spinning Fashion Design Competition View: Big Yarn Of Great Universe
After watching the contest, the reporter realized that Sun Weiting, chairman of Huafu color spinning, had said before that: "we can abstract the memory elements in the natural scene and the humanities articles, and show them in the yarn with artistic expression. If the former colored yarn is only known for its richness and sense of hierarchy, then this competition means that the research and development in this field has taken a big step forward. It declares that "the fabric pattern can be realized through printing and dyeing, finishing and weaving." Perhaps it is this revolution in traditional textile technology that has led the China Fashion Designers Association to join hands with many industry organizations, such as the China knitwear Industrial Association and the state.
Initial drill for integrated innovation
Speaking of the difference between this competition and the last one, we must mention the cooperation of the industrial chain. Cai Jian, a gold medal winner, owes much to the success of his work to the fabric provided by the organizers. Li Binhong, director of the National Textile Development Center, believes that colored spinning is an intermediate product in the upstream of the fashion industry chain. Its unique product characteristics can only play its best fashion expression by integrating and innovating the whole industrial chain of weaving, clothing and even brand retail. The "Huafu Cup" color spinning design competition is based on this kind of thinking, which promotes the achievement of color spun yarn from the inside to outside fashion.
In the current competition, the national textile product development center undertook the weaving of colored spun yarn.
The integrated innovation of the industrial chain has been advocated by Yang Shibin, President of the China Knitting Industry Association. This time, the China Knitting Industry Association has jointly applied the R & D center of China knitting computerized flat knitting machine, Taiwan Xu Guang group, Hongkong Huafeng Group, Zhejiang Jiaming Holdings Limited and other enterprises, making full use of the weaving characteristics of different flat knitting machines and large circular knitting machines, combined with the styles of all kinds of colored spun yarn, making the fabric style more colorful. After the primary election, 10 flower pattern organizations and 10 large circular knitting fabrics of the flat knitting machine were favored by the contestants.
It is this kind of cooperation that makes this year's competition works more interesting. "The fabric of this year is much richer than its predecessor, and its styles are more varied. The color spun yarn gives people the impression that they are more suitable for fast fashion products and focus on sports and leisure. In fact, you can see through these works that they are also suitable for elegant or business clothes. Sun Weiting said.
According to Sun Weiting, some innovative partners were selected this year to participate in the competition, such as Taiwan Xu Kuan group, Hongkong Huafeng Group, Fujian Hongxin group, Zhejiang Jiaming holdings, Jiangsu Lian FA, Shandong Lutai, Jiangsu Dan Mao, Zhangjiagang Jinling textile, Ding Tian spinning and China knitting computerized flat knitting machine application technology research and development center. The list will be longer next year, and some well-known foreign fiber suppliers will also be listed in the whole industry chain. {page_break}
A competition and an industry
In the week ending October, Beijing was bustling and noisy. The journalists of fashion media are catching up with one after another show. One of them is familiar with designer faces, one after another, and another familiar brand. People are discussing the new trend of Zhang Zhaoda and so on this year's fashion week. And the color spinning fashion design competition, in the fashion, there is a lot of taste. Yes, we know "Huafu" through this competition. When family Sun Weiting and Chen Lingli show the brand image in the event, we also have a deep impression of color spinning.
When people interpret this competition, they inevitably talk about its significance to industry, its future and its influence on fashion. After watching the performance, Xu Kunyuan, vice president of the China Textile Industry Association, said: "I feel the fashion of knitting industry, and the knitting garment is going forward." Li Binhong also said: "the application of colored spun yarn in garment terminal will no longer stay in underwear and T-shirt and other basic funds, but with the expansion of the application field of knitwear, it is more and more widely used in fashion sweaters, skirts, coats and other garment series." Actually, it's not just knitted garments, but also in the field of weaving and home textiles. Sun Weiting said: "European and American home textile products are more colorful. Huafu color spinning has maintained a certain amount of sales in this regard. In China, many home textile enterprises are producing products with large patterns because they are more expensive. But with the adjustment of Chinese consumption habits and color knowledge structure, the large number of colored spun yarns in home textiles can be expected.
From a professional point of view, Li Binhong pointed out that different terminal uses require different technical parameters for yarn structure and twist. The manufacturers of colored spun yarn need more research and development to meet the requirements of end use for yarn performance. The expansion of the use of new requirements for yarn, and the development of new yarn is also changing the terminal, such as the use of colored spinning weave different patterns, the effect is another flavor.
There is also the significance of environmental protection, as well as the significance of science and technology. Sun Weiting said: "color spinning really achieves the goal of protecting the earth and keeping close to life. Therefore, to support colored spinning is to support environmental protection, that is, to support the new fashion, that is, to support technological innovation and industrial power ", and won the applause.
Huafu has been concentrating on one yarn for 18 years, and the company has developed from zero to an annual output of about 1000000 tons. At the same time, they also repaid investors in real terms, with a return rate of 166% for 3 consecutive years. For many years, the customers of Huafu color spinning are mostly foreign businessmen. "In the past 4 years, our export ratio has been adjusted from 72% to 60%, and during this period, our sales growth has reached 70%." Sun Weiting valued the strong ability of the Chinese to adapt to the trend.
In the late autumn of the evening, 798 Li people came to the city, cars like dragon dragons, young students, middle-aged art lovers, busy entrepreneurs and social workers. Their consumption and appreciation of art and fashion made every fashion related person feel gratified. {page_break}
Slow Ride
Li Binhong, director of the national textile product development center:
The "Huafu Cup" color textile fashion design competition represents a new stage of product development in China's textile industry, which combines technology innovation with design creativity. It indicates that China's textile industry will gradually assume the role of fashion leader in the whole textile supply chain along with the development of technology and scale, and the growth of China's domestic consumption market. It also embodies the industry leader position and strategic vision of China's innovative textile entrepreneurs.
The technological characteristics of the yarn dyed with disperse fiber will enable the colored spinning yarn to have rich color expressive force and the fiber with different dyeing properties to achieve the inclusiveness of blended yarn. Therefore, in the context of consumers' pursuit of individuality and fast fashion market, the colored spun yarn has unique fashion competitiveness. ZARA and H&M make fashion popular, and Decathlon makes "function civilian". This is the mainstream trend of consumer goods. The product development of colored yarn should conform to this trend and pay attention to the three elements of fashion, function and ecology.
Finally, we hope that the designers can pay more attention to the market demand, and observe and excavate traditional Chinese design elements with a global perspective, so as to express the essence of the millennial culture of the Chinese nation in order to conform to the original design of the fashion trend, and let our Chinese fashion industry have more market discourse power. {page_break}
Liu Yang, vice president of China Fashion Designers Association
This competition gives clothing the characteristics of knitted fabric. Several works are very good. They notice the overall collocation and match the colors, styles and shoes, headwear and so on. There is an important scoring standard for the 13 prize, which is marketable and practical. Personal feel No. 1 is also very good, and the overall collocation is quite in place. But some works have no aesthetic sense at all, and are far from the effect picture.
From the works, we also read the impetuous players, not able to work hard. In such a national competition, players should be honest and do every work well, which is also a accumulation for their future design. This is a foregoing expectation. {page_break}
Liu Wei, "China's top ten fashion designer":
"Huafu Cup" color fashion fashion design competition I participated in the first session of last year. I feel that this year has been greatly improved, the fabric is more abundant, the players have gradually understood the color spinning, and have breakthrough in technology, so that they can grasp the trend of fashion. Compared with some mature designers, students' works have many new ideas and can throw away many fixed patterns. Of course, there are also some shortcomings, such as lack of experience, the use of yarn and knitting technology.
Colored spun yarn is rich in color and strong in plasticity, and its future prospects are unanimous. However, judging from this fashion week, it is still not enough and needs further promotion. If I have the right opportunity to cooperate, I will use these materials. For a mature designer, I should be able to control all kinds of materials.
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