Competition In The Domestic Women'S Wear Market Is Becoming More And More Serious.

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Women's clothing market is the most competitive.

At present, the competition in women's clothing market can be said to be the most intense among all kinds of garments.

Statistics show that the top twenty brands of women's clothing sales account for only 1/4 of the total market, which is quite different from that of cashmere sweaters and leather garments with high brand concentration.

Meanwhile, according to the Beijing business information consulting center, in June 2011, the total retail sales of women's clothing in 21 shopping malls were 215 million yuan, which fell to the lowest level in the first half of this year, and 18 shopping malls daily average.

All these data indicate that under the influence of the economic crisis, the competition of women's wear market is becoming increasingly fierce.

In the major shopping malls, women's clothing sales area is absolutely superior; in terms of sales revenue, women's clothing is also a leading position in the mall.

The development of Chinese women's clothing industry is very active at this stage.

However, careful analysis will show that the size of Chinese women's clothing is limited to regional clustering.

However, this scale is loosely bound after all, and the women's clothing brand enterprises are still in the stage of princes' hegemony.

Walking into large and small clothing stores, the same style makes consumers feel fresh. Serious homogenization also makes many women's clothing brands miserable.

Most of the women's clothing brands in China should not pay much attention to it. For women's clothing, the Japanese first talk about the style, then the fabric, and then talk about what the theme is.

Whether it's fabric, style or theme, what the Japanese emphasize is the theme.

But a lot of women's wear is very wide.

For women's clothing, the narrower the positioning is, the better the market share should be.

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Women's clothing is the most active category in the field of clothing. It is also a clothing category that occupies the main position of sales in department stores.

Therefore, in the clothing industry, women's clothing design, service and sales are always in the forefront of other categories of clothing.

However, facing the price bottleneck, changing the profit growth point has become a top priority for women's clothing suppliers.

According to the survey, independent brand and cost-effective will be the key to win the positive reaction of Chinese women's clothing in the world.

In recent years, with the rapid development of women's clothing market and the gradual intensification of competition, a number of women's clothing brands with considerable strength have emerged in the market. The industrial clusters with obvious regional color have been born. The trend of brand, scale, fashion and personalization of Chinese women's clothing is more and more obvious. Women's dress tends to be more casual, diversified, personalized, fashionable and branded.

The modern consumer dress is individualized, especially the female consumers who love beauty. They pursue their own style and perfectionism, and choose their favorite clothes to dress up different "children". This is a very personalized fashion.

Most female consumers are willing to dress to express their cultural level and taste.

Women's demand for brand clothing is increasing.

This makes the market more fragmented, from the mass casual wear, sportswear, girls' wear, ladies' wear, fashion leisure, tailored, tailored, and other special design and other deep-seated personalized services to meet the needs of different age levels, different economic status, different cultural backgrounds of female consumers.

High quality, fashion and reasonable price have always been the advantages of women's clothing in China. However, even in the local high-end market, the possession rate of independent brands is still low, and the acceleration of the process of garment internationalization has further caused the increasingly fierce competition in the women's clothing market.

Looking at the current situation of China's women's wear industry, especially the current situation of women's wear industry at the high-end level, it is easy to find that after the rapid development of previous years, the Chinese women's wear industry has entered a period of competition and elimination.

After the baptism of economic crisis, the stereotyped style of women's clothing will inevitably push a brand to the stage of elimination.