Kick The Taobao Stepping Stone, Change The Platform To Become Phoenix.

Recently, Taobao has made a lot of noise in the news networks by raising the cost of occupancy and causing malicious attacks.

It is understood that the B2C platform

This means that the initial investment in Taobao mall has increased, and the annual cost of technical services has increased by nearly 10 times. Besides, Taobao requires that sellers who participate in the operation of the 2012 mall must pay at once before December 26th.

For some small sellers, investing too much is difficult to start and can not survive.

For this, many shopkeepers complain that there is no buffer period.

A pet store owner told reporters that the company has just entered the mall less than six months, it is the need to expand the scale of the stage, "loans did not pay off, and plans to invest 400 thousand yuan a year ago, who would think that the deposit to Taobao will be about one hundred thousand yuan? If we have the money to go to real estate, who is still open shop on Taobao?"

Outside questioned Taobao mall to raise prices to increase revenue, to separate Taobao mall independence

In response, Yan Qiao, head of Public Relations Department of Taobao mall, responded that Taobao shopping center raised its service fees and margin to encourage businesses to take more seriously the business behavior in the mall, improve the service quality of merchants and protect consumers' rights and interests.

The increase in service charge is to guide businesses to improve their service quality, and the return policy designed by Taobao can be returned in full according to the quality of businesses. (Taobao mall President Zhang Yong sent an open letter to merchants explaining that the Taobao mall will implement conditional year-end refund system for technical services, and part or even refund the annual fee of technical services according to the scale of operation, service quality and other indicators).

Secondly, outside the speculation that Taobao store will increase its income and services in order to increase its income to obtain a spin off listing, Yan Qiao said that the profit model of Taobao mall mainly depends on collecting the commissions of merchant pactions, and the annual fees charged will be returned to the well managed businesses. The margin also exists in Alipay account of merchants, and will not become the source of income of Taobao mall, and Taobao mall has no plans to split up the stock market.

Taobao mall stressed that the purpose of rule adjustment is to create a high quality and service shopping environment, so it will not give up because of protest action.

We will never give up easily because of threats or threats.

The location of Taobao mall is to build a city of quality.

Taobao encourages businesses to provide consumers with high quality goods and services, while taking a clear-cut stand against counterfeit goods and parallel imports, opposing low-quality goods and opposing all low-priced and vicious competition.

Any policy adjustment made by Taobao mall is aimed at ensuring the legitimate rights and interests of businesses and consumers, thereby making Taobao mall a truly quality city, a legitimate compliance business.

From this we understand the clarity of the goal of the Taobao mall and the strict rigor of the Taobao mall management system, which determines the strict firmness of the Taobao system improvement.

This is a firm step forward for an enterprise to move forward.

This is also an irresistible way for the development of e-commerce platform.

However, as a business, especially the small sellers who just settled on Taobao, or the small and medium-sized sellers who plan to enter Taobao network, whether they have enough economic strength to invest in the early stage to realize their own use of e-commerce platform to control the virtual market target, has become a problem that many operators can not avoid.

In fact, the management and operation of the virtual sales market by the businessmen can imitate the operation methods of the entity market, change the direction of investment, change the management strategy, choose the platform suitable for their own consideration according to the income and expenditure status, and then gradually stand firm in the virtual shopping mall to realize their own development path in the e-commerce platform, instead of blindly following the upsurge and hanging on a tree.

Small and medium-sized businesses can break the stepping stone position of Taobao mall and step into many other low investment mall in recent years, such as 360 shopping, patting, and shopping arcade such as world clothing shoes and hat net.

The shopping arcade, patting, Jingdong and so on of the world clothing shoes and hats net are relatively low maintenance cost, light cost and easy access.

For small businesses, there is no economic pressure on these platforms, leading to occupy a place and gradually improve the store effect.

For the middle and low level businesses, Taobao is too expensive. If Taobao can not guarantee the profit effect, it will choose to open stores in many shopping malls, occupy the major virtual shopping centers, and make economic profits by using low profit and big benefits. Top brands can use Taobao's famous brand migration effect to occupy the market in advance in many low input stores, and the brand migration effect can also promote the sales volume in other shopping centers.

In the case of low investment, we should open up new channels, increase sales, and occupy the new market at the same time, and strive to become the chief position of Phoenix in the virtual market.

With the development of electronic commerce, the virtual market is constantly expanding and improving.

Businesses can not follow suit, blindly follow the heat flow, but should be more acute analysis and study of the virtual market dynamics, have the idea of a planned use of e-commerce platform, take the right measures to ascend the virtual market leader of Phoenix.