Cotton Bruising &Nbsp; Textile And Garment Industry "Silent" Pformation

Recently, cotton prices have dropped from 31000 yuan / ton to the lowest level of 19000 yuan / ton, but at the 110th China Import and Export Fair held in Guangzhou, the clothing quotes of Chinese export enterprises did not decrease accordingly.

In fact, in the past 3 quarters, the export price increase has always been the core reason to support the rapid growth of China's textile and clothing exports. However, in many textile and garment enterprises, this can not hide the troubles faced by China's textile and garment industry.

China's exports of textile and garment products account for 1/3 of the world market.

As one of the earliest and most open industries in China's opening up to the outside world, since the reform and opening up, China's textile and garment industry has been advancing all the way, which has always been the most dazzling part of China's export industry.

At the high end Forum on textile and clothing trade held in Canton Fair in November 1st, Fu Ziying, Vice Minister of Commerce, said that the textile industry is not only Chinese traditional.

But the aura of the huge industry over $200 billion seems to be fading.

Market information from the Canton Fair shows that the current Chinese textile and garment industry is increasingly relying on domestic sales and low-end manufacturing industries, and has become increasingly competitive among international competitors.

"A customer has just returned to Europe from our order, and has proposed to cut 300 to 500 pieces per product.

It's hard to imagine in the previous market.

The shrinkage of the international market has hurt Chinese textile enterprises. "

At the Canton Fair, Chen Yuewu, general manager of the six Department of Guangdong textile import and Export Co., Ltd.

In fact, Chen Yuewu's experience is not uncommon in the past two years.

As one of the largest listed companies in China, Cao Xiaojian, deputy general manager of Jiangsu sainty (600287, stock bar) group, said that compared with last year, the overseas market, especially the European and American market orders fell sharply, and the amount of single orders sharply shrank. "On some varieties, overseas orders fell by more than 70%.

The serious shortage of textile factories in the eastern coastal areas has become a norm.

The improvement of industrial chain and advanced management are our current advantages.

Compared with the rapid change of market demand, the change of China's textile and garment industry in the international competition pattern is more worth pondering.

After more than 30 years of rapid progress, the pressure from competitors rather than market participants has become the first challenge and threat that Chinese enterprises must face.

After a long period of accession to the WTO in 2001, the disputes between China's textile and clothing industry mainly appeared in the high-end consumer markets between China and Europe and North America. The main content was the trade barriers and trade protection issues on the WTO framework. But now the situation has changed a lot, the pressure from the consumer market is decreasing, and the fierce competition from emerging industries and similar industries in neighboring countries and regions is increasing. These have become the biggest threat to China's textile and garment industry in the next 5 years.

One person

At the Canton Fair, David Trumbull, vice chairman of the National Textile Association, said that since 2009, the rapid growth of textile and garment industry in Mexico, Vietnam, India and other places is an indisputable fact. "In India, the factory owner said that he could not find enough workers to meet a large increase in orders. Vietnamese enterprises said that the total orders they had received increased by more than 20% this year.

This is relatively rare in the past, and quite a few of the orders were pferred from China.

Many Chinese enterprises also admit that due to the continuous increase of processing costs, many countries and regions have formed an alternative production capacity of "made in China" in the middle and low end and common product categories.

"In the past, Chinese enterprises relied on low cost advantages to pfer orders to more advantageous countries and regions. This is the general trend.

At present, our advantages in the industrial chain improvement and advanced management experience, in 4 to 5 years, as other developing countries and regions mature, these advantages may also disappear. "

Zhu Yuemeng, deputy general manager of Shandong Kangping Na group, said.

Entering the "silent" pformation, textile and garment enterprises should speed up "going out".

"For the global market, industry competition is not only a competition between one enterprise and some other enterprises, but also between countries and countries.

From this perspective, "12th Five-Year" is the deep adjustment period of China's textile and garment industry.

In the past, we could rely on national negotiations to resolve textile quotas and trade disputes and relieve pressure. Now we need national guidance and support, but we need the whole industry to realize their own direction of development and actively pform and adjust them.

Cao Xiaojian said.

At the Canton Fair, Vice Minister of Commerce Fu Ziying also put forward the deep drawbacks of the current Chinese textile and garment industry: export is still dominated by OEM, independent brand and independent design are less than 10% of export volume; export price advantage is weakening, demographic dividend is disappearing, the pressure of RMB rising value is increasing, international marketing channels are scarce, control ability of high value-added links is insufficient, and international competitiveness is lacking.

Many enterprises believe that in the next few years, China's textile and garment industry will enter a similar "silent" state of pformation process, characterized by the further improvement of industry concentration, the level of technology application and the level of enterprise management.

At the same time, Chinese textile and garment enterprises will accelerate the pace of "going out", speed up cooperation with well-known international sales brands, and seek marketing channels and systems in overseas markets.