Exhibition Is The Distributing Center Of Information Resources.

Information has an important strategic position for enterprises.

But how can we reduce the collection?

The exhibition industry in China has been developing for more than 20 years.

First of all, for group exhibitors, it has to shoulder the responsibilities of collecting, collating, providing early stage information, managing medium-term exhibitions, and summing up exhibitions in the future.

Before the exhibition starts, the exhibitors should collect the necessary information from the exhibitors and other information providers first, then collate and process the information obtained from them, compile them to provide detailed information to the exhibition.

Equally important is that a complete set of exhibition operation system designed and set up by group exhibitors has ensured the smooth flow of information.

It should be said that the preliminary work of group exhibitors is the beginning stage of the whole information process, and is also the most important stage in this process.

Secondly, from the point of view of exhibitors, after deciding to participate in an exhibition, we should first make a careful strategic analysis of this activity and identify the expected objectives.

On the basis of macro and micro analysis, the information expected by the enterprises during the exhibition is determined and the expected target of the enterprise is positioned.

During the exhibition, exhibitors will give more information to the exhibitors while giving more information to the exhibitors.

Therefore, under the perfect interest protection mechanism, every subject will not suffer "disaster" because of its own information exposure.

Exhibitors take the initiative to collect the necessary information in the exhibition, closely communicate with the exhibitors and other information providers, increase the amount of information obtained by enterprises, and make the exhibition activities worthwhile.

After the exhibition, the exhibitors arranged and summarized the information and Exhibition results, and compared the expected revenue with the expected target.

Thirdly, for the relevant information providers, such as suppliers, distributors, purchasers, advertising and similar exhibitions, they will also play a very important role in the display and distribution of information.

Before the exhibition, they need to provide relevant information to the exhibitors, and express their own interests and requirements, so as to enable their information to enter the exhibition smoothly. When the information is known by exhibitors, they can also understand the information of other competitors.

After the exhibition starts, the information providers also spare no effort to provide various kinds of information to the exhibition, display themselves to exhibitors and gain profits in competition.

In this sense, they themselves appear as exhibitors.

As an ideal platform for information exchange, the relationship between exhibitors and exhibitors, as well as their relationship with the relevant information providers, is crucial to the success of the exhibition.

In the process of distributing information, the three party should always be on equal status, and the interests of the three parties should be protected and taken care of.

In most of today's exhibitions, exhibition organizers are generally in a more active position, directing the progress of the exhibition and the whole process.

While other exhibitors are in a passive position, they mostly locate themselves as "customers" rather than "collaborators" in the exhibition.

The inevitable consequence of such a situation is the imbalance of information and information errors, and so on, and the final effect is still the effect of the exhibition.

Therefore, we should pay more attention to the communication between the three parties in the ideal mode, for example, setting up the exhibition guidance committee is a more feasible plan.

Exhibitors can help the exhibitors by participating in the work of the steering committee, and exhibitors should also receive honor and respect.

Of course, the information distribution function of exhibition is by no means the only function of the exhibition. As a new comprehensive industry, the exhibition industry still has more beneficial social value and occupies a strategic position in the national economy.