Xiamen Garment Industry: Nurturing And Developing Fashion And Creative Industries
As a special economic zone and open coastal city, Xiamen attracts a large number of excellent fashion designers.
gather
The garment industry design center is a fashion brand and a lovely city.
As a tourist city, Xiamen is a special economic zone known as "marine garden" and has the Economic Zone on the west side of the Straits.
Gulf type
The city has a very favorable condition in the city image, and also has certain advantages in brand promotion. However, the textile and garment industry in Xiamen will also make more efforts in the upper and lower chains.
Previously, Xiamen textile and garment industry was actively developing.
Independent brand
Now, it has also ushered in new development.
As a whole, Xiamen's clothing enterprises are relatively low-key, unassertive, steady and steady, relying on their own accumulation and growth. Although they are not developing rapidly, they still have an advantage in independent research and development, original design, brand creation and marketing awareness.
The textile and garment industry in Xiamen has a shortage of high-level talent resources, a lack of overall creativity and creativity and a lack of overall cohesive force.
The international financial crisis has brought unprecedented challenges. Some garment enterprises which have no brand, no channels and rely mainly on exports are facing a reduction or collapse.
However, in this field
financial crisis
Under the impact, it has been found that after being influenced by some clothing enterprises in Xiamen, they can quickly find the right way to solve the crisis.
The reason is that they are coping well with the financial crisis by reducing costs, creating brands and receiving orders. Some independent brand clothing companies even go against the trend.
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Under the influence of the global financial crisis, the textile and garment industry is generally suffering.
Hard hit
。
Some garment enterprises in Xiamen turn to the domestic market, develop their own brands and taste the sweetness of their own brands.
It is understood that orders for San dwei, which has been playing the main role in Chinese clothing, have increased greatly. Enterprises also say that this is the reason for developing independent brands based on domestic and continuous development for many years.
Vangelo and other big enterprises are in the opposite direction. They seize the fashion, keep pace with the consumption trend, seize the opportunity of the "textile revitalization plan" recently promulgated by the state, and develop their own brands for the winter.
The state support policy has also booed the clothing industry in Xiamen. The State encourages the textile and garment industry to carry out technological pformation and develop products with independent brands.
With a large number of women's clothing brands in Xiamen, a number of women's brands are coping with the financial crisis by reducing costs, creating brands and receiving foreign orders.
move in the opposite direction
Aggressive samples.
For Xiamen brand women's clothing, the advantage of product export lies in the years of independent research and production experience and strict quality management.
In addition, the clothing industry in Xiamen is also united with the garment industry in Fuzhou.
The garment industry association of Fuzhou and Xiamen is consulting on the two major bases of Baozhuang marketing, and the two sides are planning to jointly create the market with the distinctive Fu Xiamen City Women's wear.
Among them, there are many ideas for holding exhibitions, such as Shenzhen's women's wear show and other influential exhibitions in China.
At present, under the pressure of rising costs of raw materials and wages, many garment enterprises are actively adjusting their product mix to meet the new challenge through brand upgrading.
Xiamen has also attracted the surrounding areas and some garment enterprises from Taiwan. These enterprises have brought a lot of advanced fashion design concepts and management levels.
After several years of communication and integration, Xiamen's textile and garment industry has gradually developed to R & D, design, distribution and marketing. It is no longer a labor-intensive industry, but a gradual direction.
Innovative type
The industry is advancing.
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