"Home Economy" Hot Shoe Clothing Brand Network Marketing

At present, the pace of urban work is accelerating. Many white-collar workers do not have free time to go shopping.

What is the market potential of the house economy? What opportunities does it bring to the shoe and clothing industry? How can the shoe and clothing brand create the marketing value of its own brand in the housing market? This series of problems has become the focus that the professionals need to discuss now.

What is the housing economy? As the name implies, it is a new economic mode of home shopping and activities such as Internet shopping.

Compared with the traditional economic mode, it has the characteristics of low cost and high efficiency, and has become the new favorite of the information age.

It is just like the sunshine otaku, the trend leader Jay Chou, singing the rhythms of urban online white-collar life.

Home economics leads to shoe and clothing online shopping opportunities

According to the latest survey data, China's "home economy" in 2012 will bring about hundreds of billions of business opportunities, and the overall size of the online shopping market of footwear industry will reach a breakthrough of more than ten billion yuan.

This is a huge number and a potential market.

This shows that online shopping is not only a highlight of the housing economy, but also a pillar of the future development of China's footwear industry.

In this regard, there are also professionals pointed out that the footwear industry may become the most promising and "money road" of the "home economy" marketing industry in the next few years.

Because most of the housing economy is related to the network channel, and the shoes and clothing products are an important component of the economic consumption of the house, then the network channel will undoubtedly become the most convenient way to buy shoes and clothing products.

Therefore, the footwear industry can rely on the market characteristics of the "home economy" to implement its own brand marketing, or through e-commerce propaganda platform or community website or micro-blog and other media to achieve.

Control the "home economy" network marketing

Although the network channel will not replace the traditional consumption mode in a short time, the proportion of network channels in consumer life has also expanded rapidly.

For shoes and clothing enterprises, at this stage, they should devote themselves to the investment and construction of e-commerce, or join the corresponding shoes and clothing B2C website, so as to push their brand to a new development platform.

For example, domestic brands such as Anta, XTEP and so on.

These shoe companies went straight to the mall after being launched on the Taobao mall, and set up corresponding agent stores. Now the sales volume has expanded to dozens of times in the previous few years, even though the manufacturers and agents in some areas have opened online stores, but their online sales are still on the rise.

In addition, they have launched the group buying activities that are echoed with the market through their own official website, and have opened a series of flagship stores and online professional stores on the shopping web, opening up the so-called large shopping websites directly, and thus bringing about the sales performance of the bandits.