Calvin&Nbsp; Klein Will Focus On The Chinese Market.
China has become Calvin Klein
brand
The second largest market after the US has been in the past two years.
Sale
An increase of 50%.
The brand CEO Tom Murry said the company's sales in the European market were mediocre, thanks to China.
market
The Asian region represented a significant increase in the total sales volume of the company.
At present, the Calvin Klein brand has more than 200 independent stores in China, including jeans, underwear, CK Calvin Klein, Calvin Klein Collection and so on. This year's sales volume is expected to reach US $350 million.
Calvin Klein has also been optimistic about Beijing, and the market of second tier cities outside Shanghai, such as Hangzhou, is very powerful in purchasing power.
Tom Murry said: "brand sales in 2010 have increased by 50%, and this year will also grow in this way. Next year will continue to maintain this trend, and our general growth rate in the international market is only 10%-15%."
Calvin Klein recently opened a new concept store in China World Mall in Beijing. Chen Kun, Huang Shengyi and other stars attended the opening ceremony.
Calvin Klein also takes into account the preferences of the Chinese market, plans to add red and other colors, and will also use materials such as silk and cashmere in the Asian market.
- Related reading
- Show show | Hunan Fashion Fair, Su Bai Is The Champion.
- News Republic | In Order To Ensure The Quality Of Ready To Wear Clothes, The Children Of The Time Box Are Escorted By Many Links.
- Footwear industry dynamics | New York Brand Steve Madden Launches Brand New Shoes, Naked Copy?
- Fashion shoes | Nike Air Tailwind 79 Shoes Orange Orange New Color Comes Out, Retro OG Fan
- Bullshit | Herschel Supply 2019 New Winter Luggage Series On Sale
- Market trend | Crude Oil Explosion In Iran Oil Tanker Is Expected To Skyrocket. Chemical Fiber Raw Materials Will Probably Increase.
- Fashion shoes | Grey Nike Air Force 1 Must Not Be Missed!
- Popular color | Popular Color Release: Autumn Forest Group Green, You Win A Lot!
- Daily headlines | Quality Bulletin: 40 Batches Of Samples Of Textile And Garment Products In Hainan Province Are Unqualified, 1 Batches.
- Market trend | ICE Cotton Slipped, Investors Are More Concerned About The Progress Of Sino US Trade Negotiations
- Overseas Shopping Costs &Nbsp; How To Spend The Most Cost?
- Hermes Third Quarter Sales Increased 16%
- Children's Clothing Consumption Brand Children's Wear Will Gradually Become Popular In China.
- Achievements In Environmental Protection And Energy Saving In Shishi Printing And Dyeing Industry
- China Textile Brand Culture Boao Forum
- Goldlion Bags Are Not Eligible For &Nbsp; They Are Trapped In Quality Doors.
- Fashion OL Big Change: Elegant Leather Is The Protagonist.
- New Textiles Labeling And Marking Regulation Issued By EU
- China'S Export Shoe Enterprises Enter The Pition Period Of Labor Pains
- The Capital Chain Of Labor Intensive Enterprises Such As Shoemaking In Wenzhou Is Still In Danger.