JPG Brand 2011 Autumn Winter Challenge "Old Woman"
Like other industries, the fashion industry is rich in creative and savvy businessmen. Does it mean to design clothes for expressing feelings and horizons, or for making money? Success is a combination of business and art.
The new generation may not know that Jean Paul Gaultier was so great. In 80s, JPG dominated the fashion world. Madonna, the world's most influential female singer, invited him to design the concert costumes and privately loyal customers.
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In the twilight years, JPG, which has always been popular with others, may not catch up with the times. But he still uses fashion design as a way of creation and expression.
2011 in autumn and winter, he challenged the world's view of the "old woman". At the beginning, he invited the more than 40 year old TV presenter to shoot the first shot. He dressed the fashionable host as if he were more than 60 years old, and the young model also combed the gray beehive head. He would take off the Paris middle-class coat and throw it on the floor. The fashion commentator said, "too old!" but this is exactly what JPG challenges our limits.
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In twenty-first Century, when everyone was afraid of old age, what is the meaning of aging? What kind of imbalances is the eternal pursuit of youth? JPG is a good example of herself. Old and tough old urchin, though Madonna is not too young, the new generation of Lady Gaga still visits him with pilgrimage. Maybe she shows that people who are loyal to themselves always have fans.
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