Madonna Is About To Launch Second Personal Life Brands.
Madonna is about to launch second personal life brand TruthorDarebyMadonna, mainly comparing the first brand MaterialGirl with a slightly older customer.
The designer of this brand is MGIcon, composed of IconixGroup, Madonna and GuyOseary.
IconixBrandGroup's CEONeilCole said: "all over the world have shown a strong interest in Madonna design series. After MaterialGirl has achieved great success, we believe that we all hope to have a closer Madonna style series."
And Madonna also said: "in recent years, many brands have talked to me, hoping that I can launch personal brand, this time is just right."
The cooperative group plans to launch its brand perfume and accessories in 2012, and soon will launch shoes, bags, underwear and so on. TruthorDarebyMadonna's first product will probably be a perfume that is cooperating with Coty.
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