The Traditional Footwear Industry Has Been Sold Or Has Entered The Era Of Meager Profit.

"Straight port shoe industry traditional mode sales have entered the era of meager profits, production costs have risen substantially, and almost all enterprises doing foreign trade are losing money."

In November 6th, the reporter came to the direct port shoe enterprise to carry out technical service with the computer society of the city. Several direct port shoe factory owners shouted, hoped that the computer society experts will provide advice for the direct port shoe industry to get out of the difficult position, help the direct shoe shoe enterprise to develop e-commerce, and create the network paction platform.

Confusion of shoe companies in high cost Era

In recent years, on the one hand, the price of shoes and TPR rubber has been rising, and the cost of manpower has been rising. On the other hand, the cost of agents is high and the pressure of shoe companies is increasing.

Guo Xinbiao, general manager of Zhuji sunshine shoe factory, said that almost all of the export oriented enterprises in the first half of this year were losing money.

Although enterprises are working hard, this is a market problem.

Take a pair of ordinary injection shoes as an example, the customers give a pair of shoes to 5 dollars, and the factory could earn 3 yuan last year, but the same price this year will have to pay more than 3 yuan.

However, a shoemaking enterprise has invested about 10000000 yuan in investment from equipment to lose money at present, plus the difficulty of recruiting workers. Faced with all kinds of pressure, the company has long been aware of the crisis.

Although companies are also upgrading their products, they also increase the intensity of shoe development, color matching, brand packaging and publicity, but these require time and process and can not grow overnight.

The dawn of e-commerce

While companies complain incessantly, another group of data gives them a glimmer of dawn.

"This is the new e-commerce.

It is understood that the domestic Lining group alone on a Shanghai e-commerce business division, sales in 2009 exceeded one hundred million; last year's "singles day" Taobao paction volume of 936 million yuan, while shopping paradise Hongkong retail sales a day is also 850 million yuan......

Guo Xiner, general manager of Zhuji step Shoes Co., Ltd.

Direct port shoe enterprises are deeply impressed by the pressure of survival and are eager to embark on the road of e-commerce.

In fact, e-commerce is not unfamiliar to straight port shoe companies.

In recent years, there are about 10 "70" and "80 after" direct port shoe enterprises, the new managers have begun to test the water e-commerce.

Like sunshine shoe factory, wholesale shoes were sold on Alibaba 6 years ago. The turnover in a year is about several million yuan, accounting for about 10% of sales.

Guo Xinbiao said, Alibaba is still promoting the role of brand is the majority, the actual effect is not very big, but he still thinks that electronic commerce is the general trend.

Sun Leyong, director of Zhuji Ao Hai shoe factory, said that the number of Internet users in China has exceeded 400 million points, and the number of mobile Internet has reached 277 million.

According to authoritative organizations, the size of China's Internet pactions in 2013 is expected to exceed 1 trillion yuan.

More than 400 million of the netizens, 35% of netizens choose to buy products online. In the face of such a huge market group, it is absolutely "fat meat" for an enterprise.

Shoe companies hope to use the Internet to achieve low-cost channel expansion, and quickly move the market.

Anxious and anxious

Although eager to "touch the net", but in the face of such a tempting "cake", many shoe companies remain cautious.

They believe that e-commerce is not suitable for all shoe brands, but also consider the possible negative impact of the Internet on enterprises.

First, logistics and distribution are two key factors that affect the development of the electricity supplier.

Most of the direct port shoe enterprises are middle and low grade products. Quite a few of the consumers are in economically backward areas, and logistics and express delivery in these areas can not be served.

Second, for shoes, it is a product that requires physical contact to produce more products. After the full sale of the Internet, there is no entity store as a carrier, which will be more difficult.

Third, in the middle and low straight port shoes, more demand is in the two or three line cities, while in the two or three tier cities, especially rural consumers, most of the products are directly purchased from the physical stores.

And for the wide spread e-commerce platform, brand enterprises should be cautious. Once the counterfeit or some details are missing, the credibility damage will be enormous.

To this end, the direct port shoe companies are eager to help them get through the channel of online sales and establish e-commerce platform for the direct port shoe industry.

Guo Xinbiao said that at present, there has been a consensus among the manufacturers of straight port shoes: dozens of enterprises jointly set up chambers of Commerce, hold together development, establish a wholesale and retail e-commerce platform like Datang socks and mountain lake pearls, and achieve the win-win situation of enterprises and industries by starting the whole brand of the direct port shoe industry.