Madonna Launches Second Personal Brands
Madonna
Second personal lives to be launched
brand
Truth or Dare by Madonna, the main comparison of the first brand Material Girl older customers.
This brand
Designer
For MG Icon, it consists of Iconix Group, Madonna, Guy Oseary.
Iconix Brand Group's CEO Neil Cole said: "all over the world have shown a strong interest in Madonna design series. After Material Girl has achieved great success, we believe that we all hope to have a closer Madonna style series."
And Madonna also said: "in recent years, many brands have talked to me, hoping that I can launch personal brand, this time is just right."
The cooperative group plans to launch its brand perfume and accessories in 2012, and soon will launch shoes, bags, underwear and so on. The first commodity of Truth or Dare by Madonna is likely to be a perfume that is cooperated with Coty.
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