Ningbo GARMENT FESTIVAL Boosts Industrial Pformation And Upgrading

A few days ago, the fifteenth Ningbo International Fashion Festival was held in the "Taiping bird crossing night".

Garment industry is the dominant industry in Ningbo. Ningbo international garment Festival is Ningbo's efforts to speed up industrial pformation.

To promote industrial pformation and upgrading, promote industrial development as the starting point of the current clothing festival, actively integrate resources, innovation section.

In addition to funding the costumes Festival, YOUNGOR also took the exhibition hall of nearly 900 square meters of the clothing festival fair to show the new exploration of enterprises in pformation and upgrading in recent years.

The six major brand matrix has made a high-profile appearance, so that the industry has seen the pformation of YOUNGOR from product manufacturers to brand operators.

Although in recent years, a series of external accusations such as "not doing business" and "deviating from the main business" have been heard for a long time, YOUNGOR has always been low-key in making clothes.

On this dress Festival, Li Rugang gave a set of data to make people feel that YOUNGOR, who is accustomed to low-key, has been working hard: YOUNGOR's clothing business revenue has increased by about 20% in the first 9 months of this year, and its profit has increased by about 30%.

In the next two years, YOUNGOR will invest 3 billion yuan to carry out the capacity integration and channel construction of the garment sector.

For example, due to cost considerations, the local garment production base in Ningbo will move inland and increase investment to establish a new textile and garment base.

Li Rugang said: "on the top 6 brands, the demand for new stores will be relatively large. Through the input of sales channels, we hope to achieve the goal of pformation from manufacturing enterprises to brand marketing enterprises."

According to Zhou Xueming, deputy director of the office of the Organizing Committee of Ningbo International Fashion Festival and deputy director of the Municipal Commission of letters and commissions, the brand enterprises, as the support unit of the clothing festival, are deeply involved in the organizing activities of the festival, and this is the first time in the history of the costume festival.

In the future, Ningbo clothing festival will gradually achieve "government led, market-oriented operation".

Industrial structure becomes more prominent and balanced.

Speaking of Ningbo's clothing industry, men's wear has always been a hero.

The men's clothing brand led by Shanshan and YOUNGOR has become synonymous with the clothing industry in Ningbo.

According to the insiders, if Ningbo wants to turn from a large garment market to a strong garment market, the pformation and upgrading of the industrial structure is inevitable.

Zhou Xueming said: "the clothing industry in Ningbo has been accumulated for many years, so that it is gradually getting rid of the" leading role "of men's clothing. The industrial pattern is becoming more and more balanced over time. This year's Ningbo clothing festival is also actively releasing such signals to the outside world.

Reporters at this Ningbo clothing festival dress exhibition found that this year's first "fashion ladies' hall" in Taiping, Fei Ge, de Ma Na, Yi Si Jun Kai, Dan Kun Yun, Hua Shi Mei and many other women's clothing brands come on stage, showing the momentum of Ningbo's "women do not let the brows".

It is also known that through the development, accumulation and sublimation in recent years, Taiping bird has become more and more proficient in the development of "fast fashion".

Rooted in the rich creative soil, the Taiping bird makes the cake of fashion clothing bigger and bigger.

Chen Hongzhao, general manager of Taiping bird fashion ladies limited, believes that the Ningbo international clothing festival, which has been placing its eyes on the old men's wear field, is the first set of women's wear hall, which can be understood as the awakening of Ningbo's traditional men's giant to the competition consciousness in the "short board" women's clothing area.

Ningbo, the biggest male dresses, is like a leaping giant with a single foot. It really needs to go faster and further away.

FIOCCO also appeared at the Expo.

The brand appeared in fashion business women's clothing in 2007, and its market performance was gratifying.

According to Yang Suhong, deputy general manager of FIOCCO, fig has been stationed in the Mixc, Shenzhen, and will extend its tentacles to first-line department stores and shopping centers in Shanghai, Hangzhou, Nanjing and other cities.

In fact, the women's clothing industry in Ningbo is developing towards the direction of industrial upgrading on the road of brand management.

"2010/2011 Ningbo textile and garment industry development report" reads: Women's clothing production and operation enterprises are getting more and more mature, showing that the concept of women's wear brand management is getting stronger and stronger, and the comprehensive level of production and operation is constantly improving, and excellent enterprises and entrepreneurs are constantly emerging.

Over the years, Ningbo women's clothing industry, which is mainly dominated by Ping Ping birds, has produced dozens of famous brands and women's clothing manufacturers with a certain scale and competitiveness.

Women's clothing enterprises in Ningbo are among the top 100 enterprises in the China Apparel Association.