When Will Fashion In Shandong Turn Into Fashion?

As a traditional textile and clothing Province, Shandong has the largest capacity in the whole country. However, there are few well-known clothing brands in the country. Shandong's clothing enterprises are mostly small and medium sized, with poor brand reputation. After experiencing the bottleneck of development in previous years, many operators began to think and change. In the process of breakout of the whole garment industry, Shandong garment enterprises should also develop a brand new effect.

　 1 companies, 7 brands, make money. ability Expand several times

"Now there are seven brands in our company running at the same time. The seven brands have different styles, but they are independent but essentially related." Shulan, director of the Foreign Affairs Office of the women's wear department, said that in addition to Shu Lang, who always adhered to the white-collar business style, the company has launched a girl's clothing brand GOGIRL, leisure brand Kaleidom and high-end dress masterpieces.

Pastoral said that the development of many brand models to benefit the company a lot. "We now attach great importance to brand positioning, and hope that this positioning is long lasting and deeply rooted in the hearts of the people." Pastoral said that precise positioning in the grasp of some consumers at the same time also lost other types of consumers, and the development of sub brands to solve this problem easily solved.

Not only Shu long, this mode of operation is very popular in the clothing industry in the province. In 2012, the red dress, the main household dress, launched the children's clothing brand "growth memory". "We want to use red best fabric and workmanship to create a real brand of children's clothing in China." Red Ni clothing chairman of the car Yun Hong said.

The frequent exposure of the quality crisis has made the children's wear industry on the cusp. In the view of Che Yun Hong, this is the advantage of the brand launched by Hong Ni. "Through many years of efforts, Hong Ni dress has a place in the market. At this time," developing memory "can borrow the brand advantage of Hong Ni, making consumers more easily trusted.

Che Yunhong told reporters that in addition to the brand effect, she promoted the growth of memory and made full use of the existing marketing channels, greatly reducing the marketing cost and getting the effect of "killing two birds with one stone".

　 Importing designer is both practical and necessary. fashion

As the leader of Shandong's garment industry, he positioned the design as "the soul of the product". Pastoral told reporters that Shu Lang has a large team of designers, it is the annual fashion for them to provide hundreds of dollars for shlang.

"As a fashionable brand in the women's clothing market, she has always attached great importance to the design." Pastoral told reporters that in recent years, Shu Lang in the expansion of the designer team, but also with high salaries to attract many well-known designers in the industry, coupled with the unique culture of Shandong, so that the company's clothing is more innovative and unique.

Unlike Shu Lang, many garment enterprises in Shandong have just begun to have the concept of design in recent years. "We didn't have a designer in the first ten years of the establishment of hall." Che Shuqin, general manager of hall dress, was always reluctant to sigh when he talked about it. "At that time, we made tailoring production according to some clothing styles in the market, and there was no innovation at all."

Now, there are many professional designers in the design work. "Although hall has been doing underwear, but now people's living habits are changing, the requirements for underwear are also changing, so underwear should also be designed and innovating." A designer said that people wear underwear to keep warm, but now they must be warm and good-looking.

Hou Zengjiang, the deputy general manager of the famous down jacket production enterprise in the province, also lamented that the down jacket only pays attention to warmth and does not pay much attention to fashion. "For today's young people, good-looking is more important than warmth."

Hou Zengjiang said that now, more and more attention has been paid to the power of design, the introduction of design talents by large numbers, and the design of more styles for fashion trends. "Innovative design with our excellent quality, we have clearly seen the benefits of design in recent years."

　　 Either e-commerce or No business to do

"Compared with the clothing enterprises in the south, Shandong's clothing enterprises are still lagging behind, and are always slower than them." Che Yunhong, chairman of the red clothing, admitted that in the field of e-commerce, Shandong garment industry has been awakened, but it is still late.

In order to develop electronic commerce, Che Yun Hong invited professional electrical business experts to guide the company and guide themselves. "Now, in addition to Tmall flagship store, we have plans to build micro-blog and WeChat public accounts, and develop multiple platforms to develop e-commerce." Che Yun Hong quoted a quote: "either e-commerce or business." With this sentence, Che Yun Hong added his own words: "young people can win the world."

Many garment enterprises interviewed by reporters talked about the importance of electronic commerce when they talked about developing and innovating. "In addition to developing e-commerce through platforms like Tmall, micro-blog and WeChat, we also plan to make customized customized websites for red collar businesses."

Zhang Wei, the regional manager of red collar clothing, said that with the development of garment customization business, young people have become the increasingly valued customers of Shandong. "On our customized website, customers can choose existing models for volume customization, or even design their own design patterns. After submission, we are responsible for making them."