"Price Fixing" Has Become An Innovative Driving Force For Textile Industry In The Past.

In order to find out the export enterprises' analysis and judgement on the current international market trend and understand the true feelings of enterprises on the degree of market warming, reporters visited a number of exhibitors at the twelfth China Textile and clothing trade exhibition (Paris) (CTAF) and the Paris international clothing and apparel Procurement Exhibition (APPParis). After a few days' interviews, one of the most frequent topics discussed by exhibitors is the price advantage of China's manufacturing industry being disappearing and how to face increasingly fierce market competition. This seems to coincide with the "China's disappearing demographic dividend" and "how to release the driving force of R & D and innovation" in the professional forum during the exhibition.

　 The era of "price fixing" has gone far away.

Zhejiang Ningbo mode Textile Co., Ltd. is a small export enterprise which can not be small. There are only 4 people in the company. Although the company is "mini", it also has 7 years of experience in exporting to the US market. Business Manager Lang Jiecheng said that before, the company received orders from American customers for basic clothing, basically the quantity of orders per order can reach 50 thousand ~6 10000, and the market demand is very large. If time is pushed forward, there will be a few years or even millions of pieces. Today, the market is changing very clearly. The biggest feature of the US order is that the volume is relatively large. But now the market price is low. Suppliers in order to get orders, not only to deal with competition among domestic exporters, but also have strong competition relationship with basic products in Vietnam, Kampuchea and Bangladesh. Suppliers of public and conventional products are fading out of the Chinese market. Therefore, the company hopes to open the door of the European market through the platform of Paris exhibition, and harvest in the European clothing market characterized by "simplicity, elegance and elegance". "Before, buyers looked at the popular trends and patterns in the international fashion week, and then directly asked suppliers to talk about the price with the selected style and designer's plan, and then placed the order. Now, because of the market environment, buyers are also reducing the cost in large quantities, transferring the design cost to suppliers, hoping that suppliers will extend from simple manufacturing process to the upstream to provide more design. In order to deal with this new trend of procurement, we are also striving to introduce products designed by ourselves to win more attention from buyers. For example, now the European market has a design sense of fancy products are relatively optimistic, we launched a girl's dress for the Christmas market, mainly to meet the needs of girls during the Christmas party dress market. In addition, we also bring the 3D winter polyester air fabric material for autumn winter wear, as well as some warm products of medium thickness fabrics sold well in the US market. For the first time, we have the objective mentality of understanding customers and understanding the market. It is somewhat unrealistic to have a large order at the exhibition, but we hope that through product display, we will let customers know our type of main selling products when we are in touch with buyers, so as to lay a solid foundation for future business expansion. Lang Jiecheng said.

　 Win more attention with "design sense"

Chen Nuo Textile Co., Ltd. is exhibiting for the first time this year, and the company has already got the idea of how to catch the buyer's eye by launching a novel design. Own A set of ideas. It is understood that the company continues to increase investment in design, every year for overseas buyers to provide about 70~80 design plan, hoping to win more orders. But even so, buyers often choose very limited styles. Therefore, in the current international market, product design must have its own characteristics so as to attract buyers. According to business manager Li Xiaofeng, one of the main products of this company is the digital printing T-shirt products. The traditional printing process can only achieve the 7~8 printing effect. Digital The printing process can be 12~13 chromatic printing at most. The printing level is more abundant, and the effect and expressive force are obviously improved. It is very suitable for expressing the design patterns of ink and wash painting. The company used digital printing technology in the early stage of clothing production, and then integrated the knitting and weaving stitching techniques. This made the ordinary T-shirt more sense of design, making the popular T-shirt transformed into fashion.

"Now, the monthly wages of our factories in Ningbo have reached the level of 3000~4000 yuan. Obviously, we can not compare with Vietnam and Kampuchea in terms of labor costs. Therefore, we must work hard to improve product quality and style when participating in international market competition. We have a complete industrial chain advantage and good customer reputation, which are not available to the textile exporting countries. In the future, the competitiveness of China's textile industry in the international market should be reflected in this respect, rather than keeping buyers at a low cost advantage. Li Xiaofeng said.

Rational layout concerns more emerging markets

Abi is the general manager of MATINI company and the distributor of Shaoxing County Florida Textile Technology Co., Ltd. On the booth, women's evening wear samples from Shaoxing, which are rich in European style, beautifully decorated and sparkling, attract many buyers to come to inquire. Shaoxing County floret Textile Technology Co., Ltd. shows the evening dress products, attracted many buyers' attention, the scene is quite popular.

Abi is from Syria, according to him. introduce The Middle East market is the core market of his business, because there are plenty of affluent people. As long as the style of clothing products is right, locals are willing to spend money on such elegant and elegant evening wear products and attend all kinds of parties and dinner parties. But over the past year, the turmoil in the Middle East has greatly affected his business. For example, the Egyptian market with a population of 92 million has declined significantly, and markets such as Libya, Syria, Kuwait, Dubai and Qatar are all affected. "I originally owned 1800 employees in Syria, mainly from Egypt. Now, because of the change in political situation, the number of customers has decreased rapidly, so the production has been greatly reduced. At present, I intend to turn to Turkey, because the market there is fast growing and dynamic, hoping to compensate for part of the market losses. " He said.

Since the beginning of this year, "slowdown in growth, structural adjustment and innovation driven" has become the main feature of China's textile economy in the new normal. According to statistics, the export volume of textile and clothing in China was US $221 billion 899 million this year, 1~9, an increase of 5.95% over the same period last year, down 6 percentage points from the same period in 2013. Among them, export prices fell by 0.51%, export volume increased by 6.28%, and the volume grew faster than prices. The United States, the European Union, Japan and ASEAN are still the key markets for China's textile and clothing exports, accounting for 55.75% of China's global exports. In the face of the resurgence of the international market, enterprises are combining their own advantages to devote more energy to seize opportunities in minor changes in the market.