Jacquard Jacquard: Gallop In The Development Of Home Textile Industry

In a Vietnamese dragon jacquard factory located on the Qing Lotus Road, Wang Jiang Jing, a digital station.

Qi Qi is in operation. As a famous jacquard fabric production enterprise, the dragon dragon jacquard has a commendable strength in the industry, and its leader Ru Xinglong, the Confucian businessman who has worked as a teacher for 24 years, also has his own pioneering story.

From "teaching and educating people" to "enterprise management"

"From 1969 to 1992, I taught in a primary school in my village. At that time, the conditions were not good. At first, the whole school was in a class, a teacher, who had to teach mathematics and teach Chinese, and also focused on the all-round development of moral, intellectual and physical beauty of students. Physical education, music and moral education were taught by one person."

Speaking of his career as a teacher, Ru Xinglong joked that he was "omnipotent".

At the beginning of teaching, Ru Xinglong gradually revealed his professional characteristics, that is, willing to study, although he has many classes teaching tasks, but also to achieve the ultimate goal, from private teachers to become national teachers, this rare opportunity has been caught by him.

Strong personality also made Ru Xinglong determined to pursue his dream further.

"At that time, I often used my rest days to help my wife do the scarf business, and also found business opportunities in this market."

But every weekend, we run and sell everywhere, and at the same time, let's take the teaching days into consideration, so that Ru Xing's strength is not in mind. "With my character, since we can't get the best of both worlds, we can only choose one."

In 1992, Ru Xing Long resigned as a teacher and formally went to sea to do business.

During the period from 1992 to 1995, Ru Xinglong called it his "groping period". When he entered the complex business with ambition, he found that he knew little about it. He had difficulty in obtaining market information, sold goods blindly, failed to develop new products, and had no guarantee of quality control.

From "scale" to "upper grade"

In 1996, the Jiaxing Vietnam dragon Jacquard Weaving Co., Ltd. was formally established. "It was the best time for the development of the textile industry, but at that time I was too busy preparing for the factory to catch up."

But Ru Xinglong thought that although his factory was somewhat "untimely" at the beginning, it suffered many tests at the beginning of its establishment, and gradually picked up in 1999, and every step of the Dragon dragons went steady and steady.

Ru Xinglong said that the first stage of running a factory is to form a scale, create characteristics and pursue fashion. "At that time, the market demand was low, and our output was low. Although it was able to make money, it was not conducive to the development of enterprises."

As a result, Ru Xing Long was determined to "reform drastically" to turn looms into Jacquard machines and put forward differential management.

"At the beginning of the establishment, we only had 30 looms, and then we had 388, and later I would take these.

Upgrading to digital jacquard equipment, production has also been greatly improved.

Ru Xinglong said that in order to improve the scientific research quality of enterprises, the company also cooperated with Britain, Japan, Italy and famous textile institutions in China, and hired experts to come to the company for technical consultation, guidance and training.

From 2003 to 2005, the dragon dragon jacquard invested more than 300 yuan for new product development and technology reserves, and through the establishment of production, learning and research integration to enhance the research and development of enterprises, and with the Zhejiang Sci-Tech University, Jiaxing University, textile and clothing art design department, established the "Jiaxing Vietnam Dragon jacquard fabric research and development center", also became the first enterprise in Xiuzhou area to establish R & D center in universities.

With the emergence of a series of high-tech products, such as acetate jacquard fabric, natural colored cotton jacquard fabric, and so on, "fifth batch of hi tech enterprises in Jiaxing" and "Jiaxing private technology enterprises" have been honoured.

In 2006, the sales of dragon dragon jacquard successfully exceeded 100 million yuan, and 90% of its products were sold to Southeast Asia, Europe and America.

At the same time, Ru Xinglong also made a new decision: the next 10 years will be the promotion period, focusing on development and marketing, and playing their own brand.

From "investment" to "investment intelligence"

"Our investment phase is over, and next is our investment intelligence stage."

Ru Xinglong thinks that the core competitiveness of products is to raise the level of science and technology and seek new materials, so as to increase the absolute competitive advantage of products.

After ten years of "laying the foundation", what the company needs to do next is "top grade". "In addition to improving the quality of products, we must strictly select and select customers to further enhance ourselves. At present, the dragon dragon jacquard has been working with many famous brands in China for a long time, including YOUNGOR, sunshine group, Hai Lan home and Shanshan." Phoenix Phoenix flower "has become a special uniformed fabric for Air China flight attendants.

Besides, the quality customers of Vietnam are also overseas.

"Over the years, we have been seeking higher development in our own field, looking for high-end market, high-end customers, research and development of high-end products, and also seeking high profile management."

Under the leadership of Ru Xinglong, the dragon dragon jacquard has developed an elite team with long-term stability, high level of technology and daring to tackle tough problems. The staff over 10 years of age are up to 40%.

Since 2011, in order to further seek the long-term development of enterprises, the company has started to focus on its own brand, and has set up a subsidiary company, Jiaxing Yue long home textile Co., Ltd., using new materials, new processes and new technologies to create "featured home textiles, functional bedding products".

Improving the quality of sleep of millions of families, disseminating knowledge of healthy sleep, and promoting sleep culture are the purposes of the founding of the dragon family textile. It is just like the idea of "dragon making jacquard" to create individuality and form characteristics. This is what Ru Xinglong inherited.

The Confucian businessman, who has been in his late sixty years, is still known as "Ru teacher" today. For him, the enterprise is his class, and the employee is his student, and the product is a pcript taught by this class.

"We will proceed further next.

Promotion, and the preparation of brand alliance. "

Talking about the future planning, Ru Xing has a well in Longjing. In the past more than 10 years, his accumulation of knowledge and technology has enhanced the core competitiveness of the company and made the product gradually move towards the high-end of the value chain.

I believe that in the near future, Yue long jacquard will be more brilliant.