Sewing Machine Development Needs Innovation

Product innovation

In the face of the alarming phenomenon that our products are being introduced and innovating, we can easily find that the variety of products displayed is not changed much, the grades are promoted slowly, the homogenization phenomenon is more serious, and the backward ability of domestic enterprises is still a hurdle to jump.

Wang Chengkang, vice chairman of the former China Sewing Machinery Association, once said that our advantages are limited to direct drive, oil free, and majority.

The technological upgrading of products tailored to various fabrics is neglected.

Nowadays, fabrics have developed rapidly, and a lot of researches have been done internationally. Sewing machinery enterprises need to develop machines that adapt to all kinds of fabrics to occupy the market opportunity.

Sewing first is the sewing of fabrics, the diversification of fabrics, and changes in sewing.

The strength and tension of stitches are also important indicators of the quality of sewing.

The designers put forward a new topic.

Marketing mode innovation

SINGER sewing bar has opened branches in Beijing and Shanghai. ZOJE's "green melody" has surged across the river. The title of "clothing equipment expert" has been accepted by many sewing machine dealers.

These new messages in the sewing equipment market imply that marketing patterns are quietly changing.

Whether it is equipment manufacturers or distributors, they are trying to make innovative marketing innovation in their familiar and unfamiliar fields.

Lin Hongnan, general manager of Fujian Fucheng sewing equipment Co., Ltd. believes that "it is an inevitable rule of the market economy that" professionals do professional work and earn professional money.

But he is not just selling sewing equipment as the highest goal, but extending his tentacles to the production line of clothing manufacturers.

For a long time, the traditional marketing mode of sewing machines relies heavily on the construction of marketing channels, relying on a large number of human and advertising inputs to occupy the market.

In the new economic era, e-marketing based on E-business will bring new business models to the development of enterprises.

The traditional marketing techniques, such as market investigation, advertising promotion and distribution agent, will be combined with the network, and the various resources on the Internet can be fully used to form a new marketing model with low cost to get more market sales.

Management innovation

For all manufacturing industries, the final step of innovation competition is the same, that is, the innovation of enterprise management -- the use of complex software packages to integrate information in the whole business environment of the enterprise.

In December 19, 2005, ZOJE group ERP project group was established in Yuhuan headquarters, Zhejiang.

ZOJE is the first private sewing machine manufacturer to go public.

The listing of enterprises is a "Puzzle" for ZOJE to get rid of the family business smoothly, and it also sets up a model for many similar private enterprises.

It is reported that the Taizhou municipal government strongly supports the listing of gemstones, and enterprise management has also been pformed.

The assumption of organizational environment and mission is the premise for enterprises to build their core competence.

To this end, enterprises must constantly review their business philosophy and examine the premise of their existence.

The postdoctoral mobile station set up by the standard is explored from the height of the whole industrial chain.

As a pacesetter of China's famous brand, the standard is clear about its mission. It is also one of the first companies to set up a joint venture and run the best in the industry.

The innovation of management comes from the importance of leadership.

Qiu Jibao, general manager of Leapfrog Group, has said many times that private enterprises are far from enough only to rely on the spirit of perseverance, dare to think and work hard.

At present, the main competition between enterprises in the domestic and foreign markets is brand competition, and the brand must be innovating in an invincible position. Only by innovation can the brand continue.