Textile Enterprises Without Price Advantage Are Getting Bigger And Bigger.

"Small rise regulation" is the abbreviation of small and micro businesses growing below scale.

The Municipal Commission of letters told reporters that "small lifting regulations", equivalent to Shaoxing's enterprises in the ocean of market economy, developed from small sampan to destroyer, and grew from guerrilla to main force, from infant to baby.

Growing up as a youth, not only has strengthened the economic strength of Shaoxing, but also has special significance for the improvement of the ecological environment of Shaoxing economy and the realization of the pformation and upgrading of the economy.

"Small lifting regulations" is a threshold for enterprises to develop. After breaking down, they can enjoy preferential policies and standardize the development of enterprises in accordance with the regulations. They are also a boost to the local economy, and since then they have been included in the local economic statistical indicators and become the focus of local economic growth.

From the quantity to the quality, the "small promotion" enterprises have become the "bonus" index to measure the strength of a place's future development.

Shaoxing has always been a big city of small and micro enterprises. Small and micro enterprises have provided Shaoxing with a large number of jobs, which are important support for economic and social development, advantages and vitality sources.

However, in recent years, small and micro enterprises have suffered a lot of impact due to their small scale and low industrial level. At the same time, due to the single management mode of small and micro enterprises, the difficulties of land bidding, financing difficulties, declaring brand names and limited development space, it is urgent to speed up pformation and upgrading to regulate the pace of enterprises, enhance enterprise's ability to resist risks and overall competitiveness.

Importing all imported equipment at great cost, product design must take the high-end line.

In the Binhai Industrial Area of Keqiao, there is such a textile enterprise, which has invested a lot of quality and emissions, and has achieved twice the result with half the effort. In just a few years, it has doubled its speed, and its annual trade volume has exceeded 100 million US dollars. It has become the benchmark enterprise of Shaoxing textile printing and dyeing industry. This enterprise is called Shaoxing Ying Feng Textile Co., Ltd.

More than 20 years of entrepreneurship

From selling cloth to forming textile

Large scale factory buildings, high-grade office buildings...

Entering the "Ying Feng", the first impression is standard and clean. The ordinary textile printing and dyeing enterprises are pungent and unpleasant smell.

"At that time, my grades were poor, so I had to go to business."

Talking about the original intention of his own business, Fu Shuangli, chairman of Ying Feng, admitted that he was also helpless at that time.

18 year old junior high school graduates, with a spirit and willingness to endure hardships, in the early 90s of last century, Keqiao Textile City excavated the first barrel of gold.

"A few years later, there are more and more people selling cloth in the market, and business is becoming more and more difficult. I feel like I can't change."

Fu Shuang Li, a 24 year old, joined the foreign trade force. From the beginning, only 5 of the team developed to 150 foreign trade enterprises. As the first generation of traders to eat textile foreign trade "crab", Fu Shuang Li was undoubtedly successful.

Fu Shuangli did mainly in the markets of Europe and America. Over the past few years, the demand for textiles was getting higher and higher. However, because it was only middlemen, the phenomena such as product failure and delay in delivery occurred frequently, and also caused the company to encounter the bottleneck of development.

In 2009, Fu Shuang Li bought a textile mill and established Mingyuan Textile Co., Ltd.

The company has 300 circular knitting machines and export knitted fabrics.

On this basis, the company entered the printing and dyeing industry, and finally formed a gray cloth, printing and dyeing, foreign trade through-train industry chain.

The problem of industrial chain has been solved. After the production of products can be controlled by itself, the last 3 years have become the "fast development" period of Ying Feng.

The data can best explain the problem. It is less than two years after entering the Binhai Industrial Area.

"Ying Feng" is developing rapidly at almost double annual growth rate. Last year, the total assets, operating income and trade volume increased by more than 100% compared with 2012. The total assets rose from 128 million yuan to 357 million yuan, and the annual export volume exceeded 100 million dollars.

Company leaders said that the past three quarters of the situation, this year's data may be more beautiful, doubling growth is no problem.

What is the product made of, remote real-time tracking of customers?

Walking into the "Ying Feng" dyeing workshop, there are few workers and no pungent smell. Hundreds of machines have been turned off without stopping, which has upset reporters' impression of traditional printing and dyeing factories.

On the afternoon of the reporter's interview, the leaders of the provincial environmental protection department also visited the factory.

Obviously, in terms of energy conservation and environmental protection, Ying Feng has become the benchmark for Shaoxing's printing and dyeing industry.

Such a modern factory can not be separated from big investment. The company's factory building and equipment purchase cost a total of over 400 million yuan.

According to the company's technical personnel, "Ying Feng" has the most advanced production equipment, R & D equipment and environmental protection equipment in Shaoxing printing and dyeing industry.

The company has introduced the most advanced low air ratio air flow dyeing machine in Germany as the main dyeing equipment, and also imported imported natural gas fining machine. At the same time, it also equipped with the equipment of Taiwan, Korea, Japan and Italy, which has been greatly improved in energy saving and environmental protection.

The company also has an advanced fabric testing center, which can detect fabric strength, color fastness, sweat fastness, Martin Dyer abrasion resistance, formaldehyde content and other indicators to ensure the quality of factory products.

"Another printing and dyeing plant needs 10 tons of water to dye one ton of cloth. If we only need 3 tons, the key is that the quality of the product can be guaranteed and the added value can be improved."

The relevant head of the Technology Department of the company introduces this.

"Frankly speaking, our company's products have no advantage in price, but slightly higher, but the equipment is advanced, the production is also standardized, the price is higher, customers are also willing to accept."

In Fu Shuangli's eyes, although the textile industry is a traditional industry, but investment will also have a good return.

To this end, they also spent more than 150 yuan to implement the information technology project. "Our product management tends to be standardized and pparent, and what products are made by customers, which can be tracked in real time on remote computers."

"The textile industry in Shaoxing has several decades of foundation, and there is no reason why it should not be good."

Different from many people's views, Fu Shuang Li feels that he has a solid industrial chain and government support. Shaoxing's textile industry can still be in an advantageous position in competition. However, such advantages need constant investment to upgrade and upgrade.

"Investing in entities may not produce immediate results, but eventually there will be output.

As far as printing and dyeing industry is concerned, energy conservation and environmental protection must be a major trend in the future.

There are more than 100 days of "going out" in a year to keep up with the international trend.

Reporters interviewed Fu Shuangli on the day before yesterday, the night before, he just walked back and forth from Shanghai's international textile exhibition to Shaoxing.

Such large and large exhibitions at home and abroad, Fu Shuang Li every year to participate in more than 10, and enjoy this.

In his eyes, the exhibition was full of business opportunities.

"I spend at least 1/3 of my time traveling every year, and I spend more than 100 days abroad."

In Fu Shuangli's own words, he is a "restless" person. At the time, only a junior high school graduate culture, he now speaks fluent English.

Fu Shuangli has tasted sweetness all the year round and abroad, not only communicating feelings with customers, but also increasing orders. What's more, what fabrics have just been popular abroad, "Ying Feng" products can keep up with them, and can be sold in a few days.

"In recent years, the rapid development of the company has much to do with a product pformation 3 years ago."

Fu Shuangli told reporters that when he found that knitted products became more and more popular in Europe and the United States, he quickly adjusted the product structure and changed the main products into knitted fabrics.

Speaking of his own business experience, Fu Shuang uses "understanding" and "willing" to describe two words. "Willing to" is natural.

"Fashionable, the so-called" change "is pformation, upgrading and innovation.

Fu Shuangli said, in the "Ying Feng", there is a design research and development team of about 50 people. Almost every week, more than 10 new products are developed.

In his eyes, this is the inexhaustible driving force for enterprises to constantly pform and innovate, and also the biggest backing for the textile industry to become bigger and stronger.