China Leather Industry In Adjustment Period

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Xiaobian of the network introduced to you that China's leather industry has entered a period of adjustment, and the brand has changed into a new historical task.

This year, China's scale above

The main industry's economic operation showed a trend of "slow, stable, steady and steady", and the situation of export recovery was particularly significant.

From the data point of view, in the 1-8 month of 2014, the sales revenue, profit and export growth of China's leather industry above designated size were 9.8%, 13.7% and 10.3%, respectively, with a slight decline in sales growth, and the growth rate of profits and exports both accelerated.

In fact, the macro data and the industry perception are not exactly the same. The impact of the new economic normal on the leather industry is increasingly apparent, and the feelings of different enterprises are also different.

These can be seen from ACLE/CIFF/MODA SHANGHAI2014 (China International Leather Exhibition, China International Footwear Exhibition and China International luggage, fur clothing and clothing exhibition).

After all, China International Leather Exhibition is a great achievement of the industry. It integrates the resources of the whole world and channels the essence of the channel.

New products have more pricing power

In the period of deep adjustment of industry, China International Leather Exhibition, as an important business platform, plays an increasingly prominent role in displaying new technologies and products, highlighting brand value, promoting product strategy, attracting customers at home and abroad, and expanding the market.

The price of raw leather in the upper reaches of the leather industry has been increasing. The price of synthetic leather has been sliding down from 3.6 yuan / square meter to 1.35 yuan / square meter, and the price of natural rubber has also showed a downward trend, from 40 thousand yuan per ton to 13 thousand yuan per ton during the peak period.

Although the price pressure of raw materials is relieved, the cost of labor is difficult to mitigate.

Yu Jingmin, director of Zhejiang Hua RI plastic products Co., Ltd., introduced that the annual increase rate of labor costs reached 8%-9%, while the prices of the original products were basically stable. There was no increase in prices in the past two years, but the profit rate of the enterprises increased slightly, mainly on the promotion of new products.

Hua RI plastics is mainly engaged in high-grade rubber soles. The price of the domestic sole is 40-50 yuan, while the price of their products is around 100 yuan.

Because of the fierce competition, and considering the cooperative relationship with customers, it is difficult for enterprises to raise the price of the original products, which has always maintained the original price level, but the new products can be substantially increased.

Take the foam rubber sole as an example, the cost price is 15 yuan, the selling price can reach 45 yuan, and the profit level can be imagined.

The development of new products to maintain profits is also one of the strategies of Suzhou Mega shoe industry Co. Ltd.

Shen Weihua, general manager of mega footwear industry, said that the factory price of its domestic boots had dropped by more than 10 points.

Mega exhibition brings a brand new twist shoe series, known as "egg roll shoes", to fill the gap between terminal retail sales in spring and summer, so that it has seasonal products all year round, and the profits of new products are also considerable.

Shen Zong said that the factory price of a pair of twisted shoes is over 70 yuan, but the selling price is over 200 yuan. Many manufacturers have expressed strong interest in their new products and are interested in acting as their agents.

Xu Jianxin, chairman of the public leather industry, who has been exhibiting for many years, said that the enterprises are facing the adverse factors such as the price fluctuation of raw leather import, the rising cost of labor and the increasing pressure of environmental protection. The output has been affected, but the sales revenue has not been greatly affected by the unit price increase, but the benefits have been affected.

The company has brought the newly developed "goat conductive glove leather" suitable for touching all kinds of electronic products, which has been well received by Chinese and foreign businessmen.

Zhou Hua, chairman of Haining Rising Star Leather Co., Ltd., the purpose of this trip is to further understand the market development trend through the exhibition and look for new products of high quality and environmental protection.

Many enterprises have launched new products by exhibitions.

AOKANG officially released the "Kim Su Hyon Asian Games custom series" Bullock shoes made for Korean star Kim Su Hyon.

At the opening ceremony of the Inchon Asian Games, held in South Korea in September 19th, Kim Su Hyon, who was the guest of the opening ceremony, appeared on the series of shoes.

AOKANG also launched the "AOKANG Experience Hall" at the exhibition. As an upgraded version of AOKANG International Pavilion launched last year, AOKANG chairman Wang Zhentao introduced the "AOKANG experience Museum" to pay more attention to the personalized experience of consumers, and to help consumers meet more needs by means of online and offline joint sales. This also shows the direction of the future development of AOKANG -- building China's leading footwear retail service operator.

To win big orders

Highlight the characteristics of industrial development and service needs, publicize regional brands, create cluster images, attract large numbers of domestic brand enterprises and world-renowned buyers by taking advantage of the resource gathering effect and cost advantages of industrial bases. This has become one of the unique competitive advantages of China International Leather Exhibition.

Shoe industry has become one of the fastest growing industries in Yinan county. It has become an important industry to attract employment and enrich the people, and plays an important role in China's safety shoes and cloth shoes.

In order to win the opportunity of "China's shoemaking base", Yinan attaches great importance to the development of footwear industry, and strengthens the cultivation of Baihua shoes, Huili shoes and caps, Chun Jiang shoes, Baihua shoes, Hongsheng shoes and other key enterprises. This time, all the elites came to Shanghai.

Huili shoes and hats are invited to visit Honeywell research and development center because of its advanced equipment and excellent product quality.

Honeywell is a diversified high-tech and manufacturing company with a turnover of US $about 30000000000, and 30% of every Boeing aircraft comes from their company.

To this end, Huili shoes and caps specially set up 2 semi-automatic production lines specially for their production orders, and is expected to add 1 million pairs of new capacity next year.

Baihua shoe industry is also very rewarding. Not only has it signed a high price order of 50 US dollars with its customers in Australia, but also has conducted in-depth negotiations with French manufacturers. If it hits the version successfully, it can get a large list of 500 thousand pairs of years. Besides, there are also foreign countries.

He said he would visit the factory in person.

During the visit, India raw material manufacturers came to discuss cooperation matters, and offered to supply at a low price.

Guo Xingmei, general manager of the company, said that this exhibition was a rewarding trip: it used to serve people, but now it is serving the door, and it doesn't have to run everywhere.

However, because there were too many customers to talk about, and the exhibition hall was too large, she regretted not having fully visited the exhibition.

The Chinese women's shoes production base, the Huidong organization, has 10 footwear enterprises participating in the exhibition. It has unified special outfit to highlight the regional brand of Huidong footwear industry, and has exhibited more than 300 fashionable women's shoes. It has received more than 8000 people from Russia, Australia, Brazil, Europe and the United States, Middle East and Southeast Asia, and more than 8000 domestic businessmen. 12 contracts have been signed for purchase and sale at the scene, 150 thousand pairs of fashionable women's shoes are ordered, 7 million 200 thousand yuan has been signed, 35 contracts have been signed for intention purchase and sale, and 28 women's shoes have been intending to order, and the intention contract amount is 32 million 600 thousand yuan.

Technology helps new development

After China's leather industry has completed its scale expansion mission, the volume growth is no longer the ultimate goal. Brand development with value innovation as the core has become a new historical task. Integration with technology has become an inevitable trend for the future development of the industry.

China International Leather Exhibition, as a booster of industry development, helps enterprises display the most leading ideas and service programs, and provide strong technological support for the pformation and upgrading of industries.

"Exhibition is not only a platform for trade and communication, but also a guide for industry to follow the healthy development of national policies and industrial planning."

Su Chaoying, director of the China Leather Association, said that this year is a critical year for the pformation of the processing trade structure. Relevant ministries and commissions and local ministries and commissions have issued detailed policy measures for this theme, forcing companies to make innovations in products, equipment, environmental protection and other technological innovations.

"The middle and low end market has been relatively saturated, and breaking through to the high end is the only way for Kangnai group to grow its brand."

Zheng Xiukang, chairman of Kangnai group, said.

Kangnai shoes shows the current international advanced level of non-contact white light four eye 3D foot scanner. Customers are standing on a pparent glass turntable with only one key operation. The turntable will automatically rotate. The high-definition shooting device will automatically shoot every dimension of the customer's feet, and instantly get the complete three-dimensional data of the whole foot.

These data can be displayed on the computer screen in real time, and can be pformed into data for making shoe last.

"Kangnai family" business department official said, "Kangnai family" is willing to set up a private exclusive data file for each guest, through scientific and meticulous foot measurement, to achieve personalized customization.

This advanced equipment has attracted the attention of many spectators. During the exhibition, Kangnai collected more than 300 guests' foot data.

It is the responsibility and invariable pursuit of China International Leather Exhibition to create the most advanced display and leading platform for science and technology.

Chemical giant BASF is committed to providing customers with a comprehensive solution, which mainly includes four aspects: automotive leather solutions, high-end leather and waterproof leather solutions; water treatment as a whole solution, enhance product value plan.

For example, its new high-performance waterproof leather fatliquoring agent, HP, adopts advanced dispersing technology, which reduces the production time by 30% compared with the traditional process, saves energy and reduces emissions, and does not contain solvents and adsorbable organic halides.

Another major chemical giant, LANXESS, is the "sustainable solution", which shows the new leather production technology for the future, taking into account economic benefits, ecological rationality and consumer interests.

It is declaring patent Levotan X-Biomer technology to effectively use biopolymers and has high biodegradability. Tanning manufacturers can reduce chemical oxygen demand (COD) by 30% at most in wastewater treatment, and produce wet blue leather that meets high technology requirements, such as leather materials used for automobiles or children's footwear.

For future expectations, through visits to many exhibitors, the industry generally believes that the industry may also need a pition period of two to three years.

Admittedly, the leather industry in China has entered a new era of innovation and change. This is the pformation period from quantity to efficiency, and the pformation period of industry towards product innovation, technological innovation and mode innovation. It is also a forging period from big country to powerful country.

After such adjustment and reform, China's leather industry will usher in a new development period in the future.