R & D Is The New Way To Develop Textile Machinery Industry.

With the rising cost of labor and raw materials, the domestic middle and low end Textile machinery equipment The most advantageous price advantage has not been found at the same time. At the same time, many downstream textile enterprises have accumulated a large amount of stock, but are unable to find buyers. Under such circumstances, some small and medium-sized textile enterprises have to increase the number of days off work to maintain their daily life. In this regard, Dai Rongbing, general manager of Textile Machinery Department of Stowe Bill (Hangzhou) Precision Machinery Electronics Co., Ltd. made a very good summary: "for a long time, the domestic textile machinery industry relies on the low and middle end products' volume" has become the past, and the time that enterprises rely on R & D power to compete in the market has arrived.

Development of domestic textile machinery industry to high-end development

In recent years, sales of equipment in the medium and low end spinning machines have been significantly reduced, and products with high added value have become the mainstream of the market with high speed, efficiency, automation, high intelligence, energy saving and environmental protection. Many enterprises achieve transformation and upgrading through structural adjustment and follow-up. At the same time, due to the high cost factors, the demand of downstream textile enterprises is insufficient, and the sales of domestic cotton textile equipment are not as good as before. However, because of the high technical requirements, the sales of chemical fiber and nonwoven products are still very strong. Many enterprises are optimistic about this part of the market, and by changing the production category to meet the market demand.

Many enterprises still increase R & D investment under the condition of poor market sales, so as to prepare for future development. For example, Jiangsu Run Yuan Holding Group Limited focuses on the research and development of differentiation and automation products, and maintains the annual investment in research and development, which is not less than 5% of the total investment of enterprises. Jiangyin Tong Yuan Textile Machinery Co., Ltd., in line with the market demand, has launched the warping proofing machine with the characteristics of full automation and process simplification. It has been welcomed by the majority of production users. Shanghai Hao Chang Machinery and Equipment Co., Ltd. has been improving technology and product development in recent years as the focus of development. Every year, the company improves the quality of its original products and makes up for its technical defects, while improving product quality indicators and paying attention to the characteristics of energy saving and consumption reduction and humanization of the products, so as to prepare for the challenges of the high-end market.

　 The transfer of middle and low end to foreign countries is the general trend.

The domestic textile machinery industry is in urgent need of transformation and upgrading for future development. Meanwhile, the cost advantages of India and Southeast Asian markets are highlighted. Since the beginning of this year, the change in the structure of the textile machinery industry has brought Xu Shiping, the general manager of Ningbo Dechang precision textile machinery Co. Ltd., the biggest feeling is "transfer". He believes that the current domestic industry ecology is right. Textile machinery enterprises The impact of "more harm than good", which also makes many textile enterprises have to "go out", for Dechang companies, they are very optimistic about the India market, at the same time, for some people think that "3~5 years later, India and Southeast Asian market will be relatively saturated" and do not agree. The spinning machines of chemical fiber products are more high-end than those of cotton products. The saturation of low-end products in India and Southeast Asian markets is inevitable. The long-term development of Dechang companies in this market is obviously the main production in India. Chemical fiber products The textile machinery is related. He predicts that the future market of Southeast Asia will get the middle and low end market of China before, and rely on the production of "low price" and "quantity". The future Chinese market, no matter textile machinery or textile products, will be dominated by high-end products.

However, the rapid growth of overseas sales in the domestic textile machinery market is not a common phenomenon. China's textile machinery enterprises "swarm" into Southeast Asian market, but also make the middle and low end product line enterprises fail to see the long-term development of this market. In an interview, reporters found that many small and medium-sized textile machinery enterprises in China are still stagnant in the domestic market because of their limited scale and strength, but they are also unable to find the embarrassing situation of foreign sales. For those enterprises that have long been relying on the sale of low price products, it is inevitable that they will be eliminated by the industry.

　 Increasing research and development is the only way out

At present, the seemingly hot Southeast Asian market is much smaller than the previous Chinese market. It is no exaggeration to say that the annual production volume of China's textile machinery enterprises is enough to meet the needs of the Southeast Asian market for several years. In addition, with the rapid growth of the domestic electricity supplier market, taking Taobao as an example, it seems that it has been unable to get the sales volume under the offline market, but it has to be said that it is full of fake and fake products. Consumer habits will eventually be changed, and "quality" will become a prerequisite for sales transactions. Taobao's "quarterly sales of 500 billion yuan" is only a flash in the pan. The small and micro enterprises at the front end of these products chain can not escape the fate of being eliminated. The only way to solve all these problems is to increase the R & D investment of enterprises.

Dai Rongbing said: "before that, too many domestic enterprises almost did not research and development. The so-called R & D investment was to spend money on foreign equipment with advanced technology, and then began mapping and plagiarism. At present, the trend of high-end products in the domestic market is becoming more and more obvious. Bosses must be willing to invest more funds and R & D efforts, focus on new technology development, and make products more precise and strong, so that they can be based on the market in the long run. Take Stowe Bill (Hangzhou) Company as an example. In the past two years, the company has been paying more attention to the domestic labor market. The company's sales of highly automated products such as automatic wear machine, small rapier loom and so on have been very optimistic recently. At the same time, the company will further develop and introduce a more intelligent punch to meet the needs of the market in the second half of the year. He also pointed out that with the current European and American products, the cost of production is not superior to that of domestic spinning machines, and its only strength lies in advanced technology. It is optimistic that if Chinese enterprises truly achieve product development, they will completely break the leading position of European and American products in the world and become the leading industry in the world.

Xu Shiping also holds the same view. At present, the high-end trend of the domestic market and the inevitable development of high-end textile products in India and Southeast Asia will be ready for Dechang. Xu Shiping said: "the company will provide corresponding products according to market demand, we can produce low-end products, and the company will never relax the development of high-end products. In the future, the high-end spinning machines that produce high counts and multi product products will become the mainstream of the market in order to meet the needs of customers. At the same time, a company can achieve long-term development only if "others can't do it".

　 Can the stronger be stronger?

The stronger is stronger, and the weaker ones seem to be a foregone conclusion. While the weaker ones are eliminated, the strong will inevitably "swallow" their market share and become more powerful. But Xu Shiping did not quite agree. He believes that those who have become "strong" enterprises do have the strength to "swallow" the market share of small and micro enterprises, but small and micro enterprises have unique advantages that large and medium-sized enterprises do not have, and it is really unnecessary to spend more cost on a little market share. If enterprises want to be bigger and stronger, the real way out is to go abroad and open up new markets. But there is another point worth pondering. Taking the Japanese textile machinery enterprises that were once developed in China as an example, the advantage that once owned will be gradually occupied by domestic enterprises. In the long run, it is almost impossible for overseas development enterprises to replace their own market share. In addition, how to stand out from many overseas enterprises has also become the most concern of Dechang company at this time. Therefore, the answer to all the questions is back to the "only" way out for that enterprise: continuous research and development.