HOSA Sports Brand Swimsuit Goes To Yoga Dress
HOSA sports brand aims at yoga
Clothes & Accessories
Recently, indoor sports
brand
HOSA and the China Fashion Designers Association held the first yoga fitness dress design competition, and the previous 7 HOSA design competitions all focused on swimsuit themes.
Shi Hongliu, the helm of the group, said: "now yoga clothing has great potential."
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Shi Hongliu, chairman of HOSA group
In recent years, yoga has been sought after by many urban women.
Compared with the basketball courts and green fields frequented by men, women's sports venues are relatively single, and most of them choose fitness clubs.
Yoga is a star project in fitness clubs.
As a famous brand of sportswear in China, HOSA brand has always been the focus of its development. For the first time, the yoga fitness clothing competition is held for the first time. Its strategic deployment in the field of yoga clothing is obvious, and it is also an adjustment made according to the market demand.
Shi Hongliu said yoga clothing is a great potential.
market
。
HOSA will increase the research and style development of yoga fitness apparel science and technology fabrics.
Professional yoga dress is very important for yoga, but the current yoga dress is monotonous and old fashioned. Some young women who are keen on yoga can only choose other fitness clothes.
At present, in HOSA fitness clubs, there are counters selling HOSA brand yoga clothes.
Compared with sales in shopping malls, fitness clubs have blocked other brands' competition, because trust clubs are also easy to promote clothing consumption.
Shi Hongliu said HOSA group will absorb the outstanding designers in the contest to enter the brand design team.
The form of competition can not only tap the potential of original brand designers, but also lead the fashion trend of yoga clothing.
In addition, the design competition can not only absorb young designers, but also enable consumers to shift their attention to the brand itself.
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