Jeans Go Green: Jeans Do Not Wash With Stones.

Levi Strauss & Company said it was from India's rural cotton fields to local clothing stores.

The company hopes to reduce the water consumption of jeans by all means, not just environmental responsibility.

The company is worried that cotton will become more expensive and scarce due to climate change, which may threaten the survival of the company in the next few decades.

Therefore, in order to protect her bottom line, Lewis Te Laws helped to underwrite and support a non-profit project, namely, to educate the farmers in India, Pakistan, Brazil and West Africa to learn the latest irrigation techniques and rainwater harvesting technologies.

The company has launched a brand which is characterized by stone washed denim, that is, rubbing denim with rock, but not using water.

All the jeans on the company were stitched with labels, urging customers to reduce the washing and wash them in cold water.

Lewis Te Laws suggested that jeans should be washed less. In theory, jeans can be put in the fridge and kill bacteria that make the jeans smell.

It is not just the clothing giants who have a sense of security: Food and beverage group, tobacco companies and

The Carbon Disclosure Project is a team that monitors greenhouse gas emissions from companies. Recently, they have increased water security.

Last year, the team sent a questionnaire to the world's largest companies. 150 companies responded that nearly 150 of the 150 companies reported that water problems had "adverse effects" on their businesses.