Swatch To Sell Smart Watches And Dig Holes For Themselves?
On Monday, Swiss Swatch group announced cooperation with Visa payment system to launch contactless payment service.
In October, we have reported that Swatch has worked with China UnionPay and Bank of communications in China to launch Bellamy series watches early next year, while partners in the US, Brazil and Switzerland are Visa. All cardholders can use the payment function provided by this series of watches.
Of course, Swatch group owns a high-end brand, and the cooperation between the group and Visa is not necessarily applied to the low end product line.
But this big company may not have thought of a very important question. Why do people who want to pay their bills by using a watch want to give up Apple Watch to buy a smart watch with traditional watches?
"To shake the wrist to complete the payment" is what they have introduced. The price of the Bellamy watch is about 100 Swiss Franc (RMB 622 yuan yuan). The design is simple and the flagship is low-end market. The Chinese version has another four characters written on the dial: "tick tock life". It is also hard to figure out who will buy it.
Bellamy uses high-frequency radio technology to complete the payment.
CEO Nick Hayek said that Apple's launch of Apple Watch will greatly increase market demand for smart watches. "We have been trying to sell this watch since 2000, and now Apple has created this new field to attract more attention from consumers."
Swiss Watch
It seems that the business is really panic.
MontBlanc
An electronic watch band has also been released, which can connect with mobile phones to detect the movement of users. Before that, Swatch also released the Zero One series, which has the function of fitness tracking.
In the Chinese market where mobile payment is very popular, adding a payment function to low-end watch products is not necessarily attractive. A smart phone can do everything.
And, as the channel shrinks, we need to buy a piece.
Swatch
Watches are becoming more and more difficult.
How long have you not seen their separate stores? As for the counter, er, will you go to the counter to buy a plastic watch?
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