China'S Physical Retailers Are Investing In The Mobile Internet Craze.

In 2015, in the end of the year, China's physical retail operators poured into the mobile Internet craze. Building APP and opening the last mile became the strategic point of competition.

But at the same time, we are pleased with the practice of retail enterprises. At the same time, we are also beginning to worry that when we are vigorously developing the whole channel, can we keep a focus on the store equipment, and the shop is aimed at the customers outside the store, and what is the convenience and experience in the store?

In April this year, I participated in the joint business network conference. When I defined the conference as a collision of ideas, I accidentally left behind a group of shelves in the back of the assembly. It was a group of products accurately. In the past, I was surprised and delighted when I looked at it. This is a promotional display made by a company specializing in shelf skid.

An ordinary beverage freezer, after adding their product slipway, makes the color of various beverages emerge one after another through the lights, and increases the ornamental quality. More importantly, when you take away a bottle, the beverage will automatically slide down, greatly reducing the difficulty of picking customers, and speeding up the replenishment speed of the shop workers.

I inquired about the business marketing manager who was there. He told me that their product is aimed at customer experience. This automatic rack can not only optimize the display effect of goods by means of technology, improve the sales volume of products, but also significantly enhance the top shelf, bottom floor efficiency and labor cost.

It takes about a year to a year and a half to save the cost of the automatic shelf by reducing the staff.

It can also increase by 30%.

As the first Asian supermarket to introduce this set of equipment in China, VIP customers can not only enjoy their preferential right to use it, but also can simply go through the simple operation on the handheld shopping terminal, go shopping and place orders. Finally, through the self payment machine, they can quickly complete the payment and enjoy the one-stop convenience shopping.

It can be said that experience will be the ultimate.

Let's take a look at their self-help checkout area. They set up 6 self service cash register systems, of which four self service cash register systems support bank card and Yonghui card payment.

The other 2 in addition to the bank card and Yonghui card also support cash payment.

It is understood that the introduction of self-help shopping equipment in the medium and long term can bring about a 13% increase in customer price, a decrease in customer turnover rate of 6%-23% and an increase in loyalty.

It can be envisaged that if the late operation of the store is outstanding, then the retail chains of Dalian will follow suit, and the retail industry will lead a retail revolution.

For convenience, they did, too.

On the cusp of the storm, they dare to do this experience product, and in the future, the China convenience store conference sponsored by the China Chain Store Association, ChinaShop, Guangdong Franchise Exhibition and union Fengyun Association have seen them. They are called Ou Fulong, and are born for convenience. This is indeed a very good creative product, and a good store is definitely not just a channel.

Another mention of Yonghui, they opened a sophisticated supermarket "Bravo YH" at the end of last year.

This is not an ordinary store, they use the whole process self-service shopping equipment.

This device is only concerned about the big now.

Supermarkets and a few exquisite supermarkets in Europe can be seen.

Users are supreme and experience is king! This is a slogan approved by all retail businesses. However, there are some shortcomings in actual operation.

Online and offline need to catch together, expand the whole channel and enhance the facilities of the store is also crucial.

When people ask for more and more shopping experience, any details of the store may lead to loss of customers. The retail industry's game is always in detail. Only by optimizing the details, can we really enhance our competitiveness.