Minimally Invasive New Acceleration Of China'S Manufacturing Upgrading To Find New Room For Development

The export of garment manufacturing industry is not good enough.

Liu Jing, President of fast marketing group, recently published a "personal letter" in the New York Times to promote the brand of UNIQLO in the US market.

The letter says: "in this country, as long as you have good things, you can be welcomed."

In this sentence, there are two meanings. One is that if the product is popular, it must conform to the generally accepted good standard; two, a good product needs matching with the target consumer market.

So, what is a good product? How should we match the product with the target consumer market? This is like China.

Problems encountered in the export industry.

In the interview, an enterprise said: "the price of Chinese made products is very high, and when this advantage is weakened due to the rising cost, I don't know what direction to strive for.

Although everyone is talking about innovation, innovation is too difficult for small businesses.

"Lie in the money" days away

"Made in China 2025" puts forward that China's manufacturing industry is facing the severe challenge of "two-way extrusion" between developed countries and other developing countries.

At present, China's textile and clothing have already felt the double squeeze from the developed countries.

On the one hand, some "fast fashion" is leading the change of the consumer market, and the advantage of brand operation is obvious. On the other hand, from the angle of production, some developed countries have stronger technological innovation capability.

The other side squeezed from developing countries, and its manufacturing cost is much lower than that of China.

Exhausted, let alone the various tax-free agreements they signed with major global sourcing powers.

Many enterprises say their products seem to be in an awkward predicament of "high or low."

Chu Xuemei, general manager of Dalian pan Rui clothing Limited company, said: "our products are indeed inferior to Europe and America in terms of technology and sophisticated technology, and the cost is higher than that in Southeast Asia.

China's textile and clothing needs to find a new foothold.

Xu Jian, deputy general manager of Jiangsu Su Mei Da textile and Light International Trading Co., Ltd., said: "only those who have made steady money in the past will be eliminated.

The reason is very simple. The Vietnamese workers who are closest to China's textile and garment production capacity earn an average of $150 per month, and wages in the coastal areas of China reach about $700 a month.

Under such circumstances, we can only pform ourselves to do what others can't do or do badly.

The pain of pformation and upgrading is inevitable, but we must persist in biting our teeth.

Also, enterprises say that both the European and Japanese textile and garment industries have experienced the current stage of China. When capital and orders are chasing new cost depressions, the original production areas will surely upgrade and innovate manufacturing industry and strive for high value-added products.

In the 80~90 century of the last century, the rapid appreciation of the yen and the rising wages of workers in the country caused difficulties in textile exports. More and more Japanese textile enterprises were pferring industries to Korea, mainland China and Taiwan, China.

Domestic textiles in Japan

Almost all imports of raw materials from China, South Korea or Indonesia, making the upper and middle reaches of Japan's textile export scale further narrowed.

Subsequently, Japan carried out the overall industrial pfer plan, taking the production route of high price and high-grade products, and liberalized the import of low-grade products at the same time.

Xu Jian believes that the textile industry in China and Japan is only at a similar stage of development, but not exactly the same.

"The difference between the two is that China has abundant raw material resources, while Japan has not, and China's textile and garment industry can not be completely pferred.

Moreover, in addition to exports, China's domestic market is still a global competition for "cake".

But we should see that the rapid development of high technology and the continuous emergence of high value-added products make Japanese textile enterprises occupy the leading position in the world's new technology. "

Flexible and quick response

At the beginning of this year, China Huafang group found that the export volume and price were falling. The company quickly adjusted the product structure: abandoning low-end products and marching into the high-end market.

Xiao Jingyao, vice president of the company, said: "now we have not made 32 or less cotton yarns and specialize in high count yarns.

Because the low cost products from competitors, India, are too cheap.

If we do not adjust, we will be eliminated by the market.

But Jiangsu red bean import and export limited liability company has made the opposite decision with Huafang group.

At present, mid-range products account for 70% of the company's total products, while the proportion of high-end products has dropped from the previous 70% to 30% now.

"The amount of high-end orders is small, and the monthly sales of the company will reach at least 1 million US dollars to cover the factory expenses. Therefore, we prefer to pick up a large quantity of orders, but the price is slightly lower.

Second, the global economy is bad, and the desire to purchase high-end products is low. Even luxury brands are losing money this year.

There are two ways to adjust the two brands. One is to go upwards and the other is to look down.

"How to adjust is not important," said Gao, "the most important thing is to adapt to the market.

Now the market is changing so fast, the test is the ability of enterprises to respond.

Whoever responds quickly will have the market. "

Lei Shengzu, director of Shenzhen Chuang Lun Textile Co., Ltd., said: "to make good products that meet the needs of the market, the most important thing is to adjust the structure timely according to the market changes and be flexible.

Some small businesses even cut down the R & D portion in the economic downturn, which is certainly not a permanent solution.

But whether it is upward development or downward paving, the ultimate goal is to survive.

He said: "there are so many textile and garment exporting enterprises in China, and the proportion of high-end orders in the world is very small.

However, without innovation or change, relying on those low-end orders that only cost advantages, there will be no future in eating old books. "

Although the adjustment direction of each enterprise is different, but the person in charge of the enterprise attaches great importance to innovation.

"Only new products can make customers less sensitive to price, because they can find new selling points and interest growth points."

Dan Pengchun, deputy general manager of Ningbo Shanshan Fashion Co., Ltd. gave an example: "innovation is something that can not be done by competitors.

For example, the high-end suits that we produce all wool liners are no exaggeration to say that even in China there are few enterprises that can do such a technology, let alone Vietnam and other Southeast Asian countries.

"The biggest advantage of China's textile and garment industry is huge capacity. There are many possibilities for innovation in such an environment.

Innovation is not all subversive. Innovation is not equal to high-end. The middle and low end products can also be innovative, and there is room for innovation in technology.

Each enterprise makes a small and valuable change to its own product, which is different from its competitors. This is innovation.

In the field of textile and clothing, great innovation is not easy, and making small changes to the market is more feasible for more enterprises in R & D design.

Lei Shengzu said so.

Innovation, regardless of product positioning, exists in every market.

The purpose of innovation is to make products stand out from competition rather than classify products.

Minimally invasive is also innovative.

Wujiang Middle East Textile Co., Ltd. has focused on women's trousers for more than 20 years.

Li Fuchun, general manager of the company, said that the company's performance increased by more than 40% this year.

"Even though it's just a sketch.

The innovation space of the fabric is also very large, only the continuous optimization of their own products, can find a breakthrough.

Even if the pants are more elastic, they will bring about changes in sales.

Now our technology has surpassed China's Taiwan, Korea and Japan.

At the moment, it is probably not practical for all textile exporting enterprises to make subversive innovations, and at least the enterprises can make our products "small and excellent" in their competitors.

As Xu Jian said, "after all, what we want eventually is to let international buyers reconsider" made in China ".

What are you afraid of holding the biggest capacity and the most perfect industrial chain?