Luxury Goods Market Is Still Staged "Closed Shop Tide."

"Discount", "price reduction", "closing stores", 2015 is China.

The most turbulent year in the industry.

Although global luxury

It is still facing many pressures, but according to the 2015 China luxury report released by the Institute of wealth research in November 24th, the global luxury market volume will reach a record $255 billion 200 million in 2015. Among them, the global luxury consumption of Chinese consumers is up to 740 billion yuan, an increase of 100 billion yuan compared with 2014.

 

The report shows that in 2015, Chinese consumers' consumption of overseas luxury goods amounted to 91 billion US dollars, that is, 78% of luxury consumption occurred overseas, and the situation of consumption outflow was still serious.

The Institute of wealth and quality found that the difference in luxury prices between domestic and overseas has significantly narrowed compared with 2011, from an average of about 50% before, to a price difference of 20-30% between 2015.

This has a significant relationship with the policies released by the Chinese government in recent years to further reduce import tariffs.

Zhou Ting, President of the Institute of wealth and quality, believes that in 2016, the Chinese government will further increase its import tariff adjustment and use various policy measures to restrict overseas purchases so as to promote the growth of China's local consumption. China will be the cheapest place to buy luxury goods globally.

According to the survey, the difference between domestic and overseas watches is the highest among all luxuries. The highest price difference of watches can reach 89%, while the average price difference of liquor is the largest, reaching 64%.

In the past week, the top luxury brand Louis Vuitton Vuitton announced that it had closed its three stores in Guangzhou, Harbin and Urumqi. Although it was not the first time that stores had been in the luxury sector, LV's one-time closure of three stores still aroused heated debate in the industry.

According to statistics from the Institute of wealth and quality, in 2015, 83% of luxury brands had various forms of customs clearance in China. In the past few years, Prada has closed 16 stores in China, Chanel (Chanel) has closed 11 stores, and Burberry has closed 3 stores.

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Instead of being terminated in the short term, Zhou Ting believes that luxury stores will become more popular in 2016. In 2016, more than 95% luxury brands will choose to close some stores strategically and establish large experience and service centers instead of existing ones.

Although China's luxury electric business ushered in a fast development in 2015, it was favored by the capital. However, the Institute of wealth quality believes that the prospect of China's luxury electric business is far from optimistic. According to the survey, 96% of China's high asset groups do not recognize China's luxury local e-commerce website and App.

China's luxury electric business is facing the biggest problem at this stage, that is, the supply of goods can not be solved, and the international line brands can not give authorization to luxury electric providers.

Zhou Ting told surging news that the problem of supply does not solve, which means that there is no way to solve the problem of fake.