Putian Independent Shoe Brand "Play Seek" Experience Shop

Autonomy in Putian, Fujian

Dozens of customer service staff are facing the computer screen, negotiating with customers through Ali Wangwang to answer all kinds of problems that customers encounter when buying shoes.

Reporters saw almost every customer service in front of the computer screen are open at the same time five or six dialogue windows, that is to say, each customer service at the same time at the same time with five or six customers to discuss business.

 

From March 31st to April 3rd, the Putian government and Alibaba linked the "China made Putian good shoes" campaign, and the "sell and seek" brand shoes sold 12000 pairs per day, averaging 8 pairs of sales per second, breaking the daily average of Tmall double 11.

It was founded in less than two years and was not known in Putian.

Enterprises have become temporary.

The focus of the circle.

Guo Jing, chairman of the game search company, recently slept for only three or four hours a day. But when he mentioned performance, he burst into a smile on his tired face. He said that after the activity began, the telephone was blown off, and many businesses called for distributors.

In the production workshop of Putian shoe industry's own brand "Si Wei Qi", two production lines are at full throttle, and the workers are working on the production line.

Also in the end of March this year, "Putian good shoes" activities, the Putian independent shoe brand "Si Wei Qi" a rainbow shoe on Taobao and Juhuasuan marketing page, in just 4 days to sell nearly 10 thousand pairs, "Rainbow shoes" become hot search words.

In April 21st, Song Bin, general manager of "Si Wei Qi", once again quickly seized the opportunity of being selected as the "quality" product of "quality built in China" and "quality built". The two brands of shoes were pushed onto the "China made" page by relying on the top vulcanized shoes technology and innovative products accumulated over the long term.

Song Bin said that he recently had to negotiate business with customers late at night, got out of the panda eye and got more orders. At the moment, the most urgent thing is to recruit more workers to step up production.

Shoes such as "Si Wei Qi" and "seeking to play" have recently been sold in online stores with 15 other independent brands of Putian footwear industry. How did these 17 shoe companies' shoes sales surge suddenly?

This has to start with the "China made good Putian good shoes" campaign in March 29th of this year.

No. 29, jointly organized by the Putian municipal government and the Alibaba, "China made Putian good shoes" activities. Taobao selected 7 shoes from the Putian footwear enterprises to represent the local shoe-making technology level at the online store. They sold nearly 80 thousand pairs in the four days, and sold 31 pairs on average 31 every 4 seconds.

The Putian footwear enterprises that have tasted the sweetness have launched second cooperation with the Alibaba soon.

In April 21st, Alibaba announced that the first 17 independent shoe brands in Putian were officially launched in the group's Taobao and Juhuasuan platforms, and Alibaba group's "China made" first stop - Putian's pformation and upgrading activities were hot.

In the four days from 21 to 24, a total of nearly 300 thousand pairs of shoes were sold.

Speaking of Putian shoes, I am afraid many consumers will think of a word - Shanzhai. At the end of last year, when Alibaba group staff went to Putian to seek cooperation with the local government in the area of counterfeiting, it was found that Putian's shoemaking technology and scale were the leading country, the capacity of the shoe industry was over more than 2000, but the local shoe manufacturers registered only a few, but there were very few independent brands growing up. The local brands were not famous, and it was really hard to sell. The local government could provide policy support and preferential treatment for these manufacturers, but they could not develop the sales channels for these shoes. Finally, many independent brands of shoes were unmarketable in the warehouse.

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How to make shoes enterprises survive and let consumers buy good shoes with real good quality? Alibaba public relations department Xie Min said that this is the first station of "China made quality" - the original intention of Putian's pformation and upgrading activities.

Reporter survey found that Putian shoe industry belt is not lack of manufacturing capacity, lack of marketing ability.

Taobao is able to support the small and medium-sized sellers who are willing to pform through the platform's traffic advantages, so that they can reach more buyers through the Internet.

Guo Jing, chairman of the game search company, said he was grateful to Alibaba and the local government for giving these small and medium-sized enterprises policies and resources to help them and guide them to e-commerce.

With the strong support of Alibaba group, the problem of sales channels has been solved. However, whether a commodity can be accepted by consumers depends on the quality of the commodity itself.

How about the quality of Putian's own brand shoes? Do consumers buy these rare brands in Putian?

In the "Siwei Qi" canvas shoes workshop, Song Bin, the general manager of the company, told reporters with a pair of shoes that just appeared. After inspection by the quality inspection department, the "Si Weiqi" canvas shoes had no cracks on the sole of the 50 thousand soles, and there was no glue opening phenomenon at the bottom. This performance could match the international famous brands.

Industrial pformation and upgrading, enterprises get tangible benefits.

Guo Jing, chairman of the game search company, said that the promotion of planning activities by Alibaba and the Putian municipal government allowed Putian's shoes to be recognized by the vast number of consumers.

The next step will be to continue to make personalized products on Taobao, such as opening up the "play seek" experience store around the University Town, attracting university students to participate in interaction, fully absorbing the design concept of young people, and promoting the integration of online and offline businesses.

Song Bin, general manager of "Si Wei Qi", said that the company had at most more than 700 stores in the past, but as the cost of physical stores increased and more and more young people joined the army of online shopping, the company would focus its sales on e-commerce.

At present, some brands that are in the forefront of pformation in Putian are not only meeting the needs of more and more local people, but also selling their own brands to overseas regions such as Europe, the United States and Singapore, so that more consumers can feel the surprise of "Putian good shoes".

Xie Min, a public relations department of Alibaba group, said that good shoes in Putian are the first step in the attempt of Alibaba group. Next, in order to help these shoe enterprises in pition to be familiar with Taobao's operation, Taobao University will also join in helping local industry belts to train more business talents. The areas with branches of production capacity will continue to "make Chinese products" more consistently and steadily, and hope that "Chinese quality" will bring high-quality products to consumers.