Is The Relationship Between The Electricity Supplier And The Entity Really An "One To One" Relationship?

When the entity stores yell at the time of economic downturn and consumer depression, a man made business holiday is over 100 billion yuan.

The past double eleven, once again become an e-commerce enterprise feast.

In front of the bright data, it is difficult to conceal the real predicament of the real economy.

However, is the relationship between the electricity supplier and the entity really an opposite or not? Maybe not.

On the list of "eleven billion yuan households", we see all the traditional brands, and online and offline interaction become an important magic weapon for these brands to win the championship. While the offline shops are online platform drainage, the double eleven promotion has also led to sales under the line.

Similarly, a brand that did not take part in the double eleven big brands on the Internet has gained more than 15 times higher than usual.

It is so called that water is active, so its flow is not poor; wood has roots, so its life is not poor.

There should be more cooperation and reference between the two barriers between the electricity supplier and the real economy.

It's not that the market is getting worse, but the competition is getting stronger.

For the real economy, we must learn to absorb nutrients from the Internet thinking and adapt to the change of consumption demand voluntarily. For the electricity supplier, we must rely on the real economy to really enhance the value of the product, otherwise, we can only end up like a passive water and a rootless wood.

Hot business:

The traditional brand online sales, which broke through 100 million yuan per billion yuan a day, become a new term in the Quanzhou brand enterprises after the double eleven. From the anti electric business to embrace the electricity supplier, the traditional brand took only 3 years to develop rapidly on the Internet sales channel, and confirmed its status in the field of electricity supplier.

However, it is not only these traditional brands that are affected by the electricity supplier, but also the electricity supplier is not just a new sales channel. In the field of foreign trade, the integration of the electricity supplier and the real economy in the production links and service links is getting deeper and deeper.

Traditional brands:

The emergence of multiple electricity providers "billion households"

The electricity supplier is hot, and it can be seen from the data.

According to incomplete statistics, the total retail sales of our enterprises in this year exceeded 3 billion 200 million yuan, compared to 2 billion 160 million yuan per day in 2014, an increase of 50.9% over the same period last year.

The advantages of traditional industrial clusters reappear online. The shoes and clothing, plumbing, snack foods, baby products and other products in Quanzhou dominate the double eleven market, accounting for more than 80% of the total paction volume.

Judging from the performance of a single brand, the online dominant brands also dominate the online industry.

Jomoo topped the list with sales of 250 million yuan per day, followed by Anta 170 million yuan and seven wolves (002029, stock bar) 130 million yuan.

120 million yuan, Jin Ba 100 million yuan, and 361 degrees also stood at about 95000000 yuan trading volume on the threshold of "100 million households".

With the integration of traditional brands with e-commerce, online competitive advantages, some advantageous industrial belts have also been reproduced online.

The century village combines Jingdong mall to set up Quanzhou Pavilion of Chinese specialties, Shishi menswear and Jinjiang sports.

As well as the Quanzhou happy street shoe city and so on, the joint Taobao and the Tmall open leisure men's wear hall, Quanzhou brand hall, Quan pin Hui and other special areas; Dehua has become the largest ceramic tea set supplier on the Internet, Taobao's casual pants, sports shoes and clothing and down garments have nearly 80% from Quanzhou, Jingdong mall has sold more than 60% of the plumbing and bathroom products are Quanzhou brand.

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Foreign trade enterprises:

Leveraging electricity supplier pformation

From 2011 to 2014, e-commerce sales increased by 4 times, accounting for 71% of the main business revenue: in less than a year after the cross-border e-commerce business was established, overseas warehouses were established, and private brands entered overseas electronic business platforms.

By leveraging the Internet channel and thinking mode, the traditional foreign trade enterprises have achieved a magnificent turn.

In the third party business platform, the family built its own vertical e-commerce platform.

After the establishment of vertical e-commerce platform, the sales volume of wholesalers under the line increased by 1/3 in 2014.

On the one hand, the growth is due to the higher efficiency of communication. New products can be uploaded at any time. Wholesalers can place orders at any time, replenish goods, adjust goods and so on. They are more intuitive. On the other hand, the system can automatically decompose the sales plan of each month and every quarter according to the annual sales volume of customers, and issue a warning to push wholesalers to complete sales plan according to schedule.

By leveraging domestic and foreign e-commerce platforms, foreign trade enterprises are actively exploring new modes of overseas marketing by establishing international marketing channels that are close to the market and close to users.

Dehua long Peng group used to rely on the Canton Fair and other offline platforms to trade with foreign merchants. There are only about 2 opportunities a year. "With a cross-border e-commerce platform, you can instantly release new product information, negotiate with customers on line, then place orders, eliminating many links between China and the world."

Lin Qihuang, head of the company's foreign trade business, said.

At present, the Dragon Peng group's cross-border e-commerce business pactions amounted to about 200000 US dollars.

Integration and upgrading:

From sales link to production link

With the further integration of electricity supplier and traditional manufacturing industry, the change of electricity supplier to traditional industries is not only in the field of sales, but in the pformation of production and design fields.

Tiger capital

The cooperation between the two operators is not limited to sales but also begins to penetrate into the product area.

Through the integration of the whole network of men's clothing industry, he collected the selling styles and prices, and analyzed the data.

"Traditional enterprises upgrade e-commerce, often encounter the difference between online and offline product differentiation and crowd positioning consumption attributes. Through online big data analysis and rich industry experience, it can provide reference for traditional enterprises in product design."

Huang Feiyu, general manager of Zhi Bao Bao.

"Under the traditional offline channels, manufacturers are exposed to business hyper and wholesalers. They will inevitably be out of touch with the market in product R & D design, but the electricity supplier is a platform that can directly communicate with consumers."

Family is more than vice chairman Lai Shuiqing.

To this end, before the development of new products, family ratio will also analyze the monthly product sales and customer preferences, and draw the conclusion that the sales plan and production quantity will be determined strictly according to the predicted sales volume next month.