The Watch Market Is Gaining Popularity From Women?

This year, influenced by factors such as global economic instability and slowing market growth in China, coupled with the rise of smart watches, the traditional watch market has been affected, and even a luxury watch has found a crisis. Although some watch brands choose to join the ranks of smart watches, such as the recent Android Wear series, every high-end watch brand has a consensus to revitalize the market - mining the female market.

In the past, watches were men's jewellery, but now this concept is beginning to change.

According to Euromonitor data, the total sales value of women's luxury watches this year will reach US $1 billion 30 million, an increase of 60% over 2005. This data is not as good as falling. Men's watch market This year, the total sales of men's watches are about $1 billion 760 million, down from last year's $1 billion 840 million. "In the luxury industry, watches and clocks are the weakest, although leather goods are well done, but the best industry is jewelry, because women are mainly buying." "But two years ago, the clock industry began to move closer to women," said Vontobel analyst Ren e Weber.

The factors that cause this phenomenon are roughly two. First, many watch enterprises feel that women will treat their clocks as well as jewelry. Two, more and more women begin to choose larger quartz watches. "In the past 10 years, we have noticed that women began to choose products of larger sizes, such as 36mm, 38mm and 40mm." Elie Bernheim, chief executive officer of Raymond Weil, said.

In order to adapt to this change, many Luxury watch The brand has taken a neutral route. In September 2014, IWC launched the Portofino 37 series, which is suitable for smaller wrist. "We are expanding products that are suitable for women's aesthetics." IWC chief marketing officer Franziska Gsell said, but she soon put forward that IWC began to embrace female customers very early, which is not a brand new series.

Other watch brands are not so introverted by IWC, and they have no fear of their ambitions for the female market.

Jaeger Le Coulter, OMEGA and Rolex have already created new production lines for ladies' watches. In March of this year, the Heuer table designed a series of ladies for the model Cara Delevingne Wrist Watch The price is between $2250 and $4000.

In 2008, the launch of the colorful Big Bang Tutti Frutti series successfully attracted a large number of female customers. This year's Big Bang Broderie has applied St. Gallen's Swiss embroidery to the dial, ring and strap, and appointed model Bar Refaeli as the brand new ambassador for women. Today, sales of women's watches account for 25% of the sales volume.

According to Chronolytics, a German statistical agency, OMEGA's Constellation, Rolex's Lady-Datejust and Datejust, Audemars Pigeut's the Royal Oak Lady and Chopin's Happy Sport are all women's favorite watches. Although the proportion of women's wrist watches is still relatively low, it will continue to soar over the previous year, which has increased by 49.8%.