Furla Also Needs To Sell Scarves. The Rhythm Looks Fast.

Italy light luxury brand Furla has reached a three year agreement with Ratti, which will cooperate in the production and sale of a new batch of textiles. Furla's CEO Eraldo Poletto says the partnership reflects the company's determination to create a strong lifestyle brand portfolio.

In this textile series, it includes scarf and Shawl It is made of twill silk, chiffon, and cashmere, silk and log Tencel. There are many patterns and knitting styles, such as the abstract drawing design commonly used in Furla classic handbags, drawing from various graffiti and cartoons, drawing animal shapes and spiral art patterns, etc., as well as geometric figures and camouflage patterns for men.

　　 Ratti The CEO Sergio Tamborini indicates that the two companies have a deep source of "heritage of Italy tradition and culture" and emphasize that both sides attach great importance to quality and innovation.

Ratti was founded in 1945 by Antonio Ratti. Since 2010, the Italian company has been a part of the famous luxury goods industry group Marzotto Group.

In October, Furla renewed the licensing agreement with De Rigo Vision on spectacle products. Furla has been committed to enriching the brand product line. The company has launched men's accessories and footwear, and plans to launch the watch product line by the end of this year. It is expected that the customized service of leather products will be launched in 2016. In addition, Furla is developing their first perfume.

New products will be released from this autumn. In addition to Furla's boutique and e-commerce sites, there are also a number of specific department stores and specialty stores.