Italian Luxury Brand Furla Vigorously Enriched The Brand Product Line

You know, even the Italian luxury brand Furla is selling now scarf And vigorously build the brand of "lifestyle".

The Italian luxury brand Furla has reached a three-year agreement with Ratti to jointly produce and sell a batch of new textiles. Eraldo Poletto, CEO of Furla, said that this cooperation once again reflected the company's determination to create "a powerful lifestyle brand portfolio".

In this textile series, mainly including scarves and shawls, it is made of twill silk, chiffon and other materials combined with cashmere, silk and log Tencel. There are many patterns and weaving styles, such as the abstract painting design commonly used in Furla's classic handbags, various drawings inspired by graffiti and cartoons, abstract animal shapes and spiral art patterns, as well as geometric figures and camouflage patterns for men.

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The new products will be launched this fall. In addition to Furla's boutique and online retailers Besides the website, there are also some specific department stores and specialty stores for sale.

Sergio Tamborini, CEO of Ratti, said that the two companies have "deep roots in inheriting Italian traditions and culture", and stressed that both sides attach great importance to quality and innovation.

Ratti was founded by Antonio Ratti in 1945. Since 2010, this Italian company has been a part of Marzotto Group, a famous luxury industry group.

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In October, Furla renewed the license agreement with De Rigo Vision on eyewear products.

Furla has always been committed to enriching the brand product line. The company has launched men's accessories and shoes, and plans to launch a watch product line at the end of this year. It is expected to launch customized services for leather products in 2016. in addition Furla They are also developing their first perfume.