Fashion Is Always Looking For Xinle Soil. What Kind Of Wind Is Blowing Into Seoul?

In the past year, the first line of fashion houses have focused their attention on Korea, and more precisely, Seoul.

What kind of wind is blowing into Seoul?

In May,

Karl Lagerfeld held the Chanel 2015-2016 holiday Series in Seoul. Another luxury luxury Dior followed a 6 storeyed Qing Tan hole store.

Then the media, fashion and film celebrities made the city's fashion soar.

LVMH, a luxury group owned by Dior and Louis Vuitton, is a direct investment in Korean culture.

Its private equity fund, L Capital, invested $80 million in entertainment in August last year to YG Entertainment, an entertainment entertainment company.

The latter's signing artists include "bird's uncle" Psy and G-Dragon singing "Jiangnan Style".

Korean pop stars can be said to be the makers of fashion trends. The Korean drama "you from the stars" Gianna Jun, a woman starring in the stars, sells 625 dollars of Jimmy Choo on sale in Asia, and even rumors that she once painted Yves Saint Laurent lipstick is also popular in China.

"Global

It is beginning to realize that the popularity of South Korea is all around Asia.

"The brand that once favored Hongkong or Singapore changed from 3 years ago to Korea," said Lie Sang-Bong, head of the Korean Fashion Designers Association.

In terms of volume, the Korean luxury market is only 10 billion 600 million US dollars, far less than China's $18 billion 500 million, but the twenty years of rapid economic growth make it the fourth most rapidly growing luxury market after India, mainland China and Hongkong.

Among them, Chinese and Japanese tourists must do their best.

According to the data released by the Korea Tourism Administration in February this year, the number of Chinese tourists who visited Korea last year surged 41.6%, reaching 6 million 127 thousand people, bringing the economic benefits of Korea up to 18 trillion and 600 billion won (about 105 billion 500 million yuan).

In July, after the announcement of the MERS epidemic (the Middle East respiratory syndrome) in South Korea, Chinese tourists once again "contracted" the major duty-free counters in South Korea.

The official data of Lotte duty-free store show that sales in September have risen by 90% over the same period last year.

In addition to the strong purchasing power of South Korea and its neighboring countries, the rising Korean design has become another major reason why the world's big names are gathered here.

At the end of the fashion week in Seoul in October, the organizers not only invited various media and buyers from Europe and America, but also held a retrospective exhibition at the east gate design Plaza to celebrate the 50th anniversary of local designer Jin Teok.

The Korean contemporary design pioneer is not only a frequent visitor to Paris fashion week, but also set up the Seoul Fashion Designers Association to support young designers.

Nonetheless, go to T's home.

Whether maturity or not, its popularity will plummet once it comes out of Asia.

Before the interface, we interviewed Caroline Kim, the chief operating officer of WOOYOUNGMI, who was too British and American personal brand. She told us: "Korean high-end brands are really potential, but they always focus on the domestic market, no one is exploring outward, and they only know Korean customers."

The undeveloped fertile soil has attracted more and more international buyers through word of mouth.

Netaporter.com, a luxury electric supplier, signed the Stevie J and Yoni P (SJYP), which is based in Seoul earlier this year.

The reason why the buyer Linda Ayepee gives is that she can see her native design talent in it, and she recently unearthed a Korean brand.

After flying to Seoul fashion week, Natalie Kingham, a buyer of luxury electric business Matchesfashion.com, found that "this is a metropolis. Pedestrians in the streets are dressed very well, and the local have amazing design potential."

Using native designers in Britain and America: "Koreans are fearless about trying new things, and the younger generation is very sensitive to fashion trends."

They can be said to be quite urgent.

As a result, rapid digestion and decisive abandoning become the unique feature of Korean fashion industry.

East Gate 24 hours rush production mode is the best portrayal: only provide star photos, second days you can get the same night to make the same clothes.