Local Cross-Border Electricity Supplier Black Five Encirclement And Suppression Of Amazon Who Is Leading The Big Brother?

In November 27th, the other side of the ocean will usher in a "black Friday", a shopping festival that has a history of more than 50 years.

This day, the US online and offline will launch a super big sales promotion.

Unlike previous years, this year's black five will also be launched in China.

With the only overseas electricity supplier Amazon announced the launch of the black five, the major cross-border e-commerce platforms are eager to attack Amazon.

But in terms of the overall body mass,

Is still the war between giants, then Tmall international, Jingdong global purchase, NetEase koala sea purchase and other small and medium-sized cross-border e-commerce platform, who is more likely to become the leading brother?

The electricity supplier industry has a "self-made Festival" plot. Tmall has changed the 11.11 bachelor's day to Tmall Shopping Festival in 7 years, while Jingdong has deeply labeled 618 on Jingdong anniversary.

The festival introduced by foreign countries is the most suitable festival for cross border e-commerce platform, and it will become the target of many platforms.

The response of Tmall international and Jingdong, which has just had a tough battle in double eleven, is very calm.

In addition, as Tmall international and Jingdong bought most of the goods in the world by platform system, the big promotion of double eleven over the base price has already hurt the platform merchants. Once more than half a month, the big promotion will bring merchants into a passive situation, so the black five special price advantage is not obvious.

However, the NetEase's koala sea purchase, which adopts the self run direct mining mode, obviously does not encounter such problems. The effect of selecting the good quality products from the origin to the domestic users is obvious. Firmly controlling the pricing power, it can adjust the price of goods more freely than other platforms, and attack the Amazon with low price.

Whether it's the double eleven or the upcoming black five, the price advantage of NetEase koala sea is very obvious, not only far below other domestic markets.

Platform, part of the category price is lower than the United States and Asia, there is indeed a gas field on the head of the earth.

For Tmall, the weight of double eleven in the domestic market is definitely higher than that of black Friday, so there is absolutely no need to make a wedding for a black five in less than 3 years in the Chinese market.

Moreover, from Ali's practice, the next eleven sister version of Taobao is the focus of Ali.

And there are also proprietary festivals.

In spite of the fact that in April this year, the world began to buy, but overall, the development was not satisfactory. When the black five came, it would be more perfect and adjusted.

Unlike Tmall international and Jingdong, it is particularly important to cultivate a holiday belonging to NetEase, which has just been established this year. From the rhythm of two monthly promotion, NetEase koala hopes to promote its shopping stickiness through intensive promotion through its daily low price.

And 54 years of black five as a global shopping festival, if you can paste the "NetEase koala sea purchase" label is more suitable, so as the localization of cross-border e-commerce platform NetEase koala sea purchase natural bear the brunt of the black five, is expected to lead other platforms to fight against Asia Mason.