Fast Fashion Brand UR Enters JD'S "Internet+" Mode And Officially Opens

Since the launch of Jingdong's "owner" consumption board, it has successively launched the "Diaoye Beef Brisket" and "Laopaoer" concert projects, causing a huge sensation in the catering industry and cultural entertainment industry. At the advent of Double 11, the "owner" consumption board was launched in China Fast fashion The leading brand UR (special reading) clothing officially announced its entry into the retail industry, and the industry layout is becoming increasingly perfect. UR Clothing, as the third project launched by the "owner" consumption board, its investment return setting is also "inexhaustible".

Fast fashion brand UR logs into the "owner" and develops new fashion of Internet finance

At the moment when the "owner" consumption board enters the retail industry, UR can take the lead, which cannot be underestimated. More and more traditional clothing brands begin to take the e-commerce route, but for fast fashion clothing brands, the cost of online operation will become higher due to the excessive number of SKUs and the relatively small number of single SKUs. Therefore, fast fashion brands are not suitable for e-commerce routes, and their fashionable and fast updating features are more suitable for offline play.

Since its establishment in 2006, UR Clothing has now owned 81 stores nationwide, and almost all of these stores are in shopping malls in the central business districts of major cities. It is estimated that the number of stores will exceed 100 by the end of 2015, and will expand at the speed of 60-70 new stores every year in the next three years. In the market ranking of fast fashion brands, UR has the largest increase among similar brands, and its performance is among the top three in South China. It is estimated that after the opening of UR's new store in Shenzhen Sun Plaza, its total performance will reach more than 190 million in five years.

It is UR Shenzhen Sun Plaza luxury store that participated in this crowdfunding, and it is planned to open before the Spring Festival in 2016. The raised funds will be used for rent, decoration, operation and other related expenses of the new store. The investor purchases the equity income right of Shenzhen Yueshang Trading Co., Ltd. held by the UR brand head office - Kuaishang Fashion (Guangzhou) Co., Ltd., and the investor will enjoy cash dividends, consumption funds, investor privileges and other rights and interests.

Ultra high income consumption fund is available nationwide

Compared with the previous crowdfunding of Diaoye Beef Brisket and "Laopaoer" Concert, the income from this UR investment has once again "blinded" investors. Only 25000 yuan is needed for investment, and 10000 yuan of consumption fund can be obtained within 2 months after successful investment. Then, no matter how the project is operated, the investor can obtain 3000 yuan of consumption fund at the end of each year within 5 years. Moreover, the total consumption fund of 25000 yuan can be used in UR stores nationwide. Therefore, not only Beijingers, but also people from all over the world can invest in new stores in Shenzhen.

In addition to free consumption funds, 25000 principal will also be returned to investors in five years. Its annual cash dividend will increase step by step with UR's turnover within five years. If the operation of a single store meets the moderate expectation of the project owner, the investment will be 25000 yuan. After five years, investors will get nearly 60000 yuan in return, and the comprehensive annual rate of return will exceed 27%; Even if a single store has extreme operational risks and invests 25000 yuan, investors can get at least 50000 yuan in return five years later, and the comprehensive annual rate of return is not less than 20%.

During the Double 11, in addition to the high returns, the investment in UR project will also have the opportunity to participate in the "Billionaire Cultivation Plan" of JD Financial. With an investment of 25000 yuan, you can get 1% cash feedback. Whether you are registered as a certified qualified investor of the "owner" or invited by the "old owner" to "new owner", you will have the opportunity to obtain up to 100 million yuan of experience money.

In addition, in terms of "owner privilege", investors can not only enjoy the priority to use the cashier service, but also customize exclusive fashion items in limited quantities, which makes investors feel the identity of "honorable member" or "proprietress" spontaneously. The total amount of consumption contributed by individuals or friends can also enjoy different privileges according to the amount, up to 25000 travel coupons can be obtained, and you can go crazy in Paris, London and Milan!

"Owner" connects consumption and financing scenarios

Since the launch of the "owner" consumption board, catering and concerts have the opportunity to connect with Internet finance represented by equity investment through crowdfunding. The emergence of UR clothing in the "owner" platform does not only indicate that the traditional offline clothing brand will have a relationship with Internet finance, but also that the "owner" consumer board will enter the offline market retail The first step of the game is to get through the consumption and financing scenarios.

Scenarios of financial management have been mentioned recently. Taking UR as an example, it focuses on creating an ultra luxurious shopping environment, in store display and layout with both aesthetics and sensory comfort, to maximize consumers' "free, relaxed and comfortable" shopping experience, which is what online shopping lacks. This time, the "owner" consumption board entered the retail industry, which is a direct attack on the pain point of the industry, and is trying to integrate Internet financial management into offline consumption.

In doing so, on the one hand, UR Clothing can actively participate in the Double 11 Carnival Shopping Festival created by JD with the help of the financial scene. It has not only raised funds, but also expanded the customer base, increased sales, increased opportunities for interaction with fans, and can also be further improved with crowdfunding brand Influence can be described as an innovative attempt to achieve more at one stroke. On the other hand, when investors cut into offline consumption of financial management, they improved their shopping experience, and at the same time enjoyed the benefits of JD's "Billionaire Cultivation Plan" during the Double 11, which is also a double harvest. It can be seen that JD has played a good game of three wins.