India Maternity Dress Sales Growth Trend, Working And Tight Categories Are Popular.
There is a big difference between women wearing during pregnancy and normal. For example, clothing should be more relaxed and more conducive to perspiration. Fabrics should also avoid irritating the skin. In the middle and later stages of pregnancy, maternity clothes also have certain abdominal support to relieve the pressure of shoulders and back. Therefore, choosing pregnant women's clothing is indeed necessary, and it also has certain stress.
It is understood that by the year 2019, the global sales of maternity wear increased by 2.1% annually, mainly in India.
Rich countries
Maternity sales
There is no such growth trend as these countries are affected by low fertility rates.
Working maternity dress is becoming more and more popular.
Research and Markets, a market research firm, released the 2015-2019 year global market survey for pregnant women (Global Maternity Wear Market 2015-2019). The report shows that more and more women are working as usual during pregnancy, which means they prefer the comfortable clothes that they can also wear in their work.
It is worth noting that many women want to work as long as possible, especially in the United States, Britain and other countries.
Therefore, businesses should provide various maternity dress to cover the needs of pregnant women throughout their pregnancy.
Sold in 2014
Maternity Dress
The working and comfortable maternity dress accounts for half of the sales volume.
Today's expectant mothers are mostly office workers, and the requirements for maternity dress are higher. Therefore, the design of maternity dress is targeted to meet the needs of this particular group.
In addition to waist waist hypertrophy, maternity dress's color and style are no worse than fashion.
The classification of maternity dress is also more detailed. According to the different styles of dressing, there are differences between "leisure" and "occupation".
These beautiful and varied maternity dress add a different beauty to mothers.
Tight fitting maternity wear is also very popular.
Another trend is tight fitting maternity dress is also very popular, because pregnant women do not need to hide the gradually prominent abdomen.
Pregnant women also prefer
Natural fabrics
This is to avoid hurting the child's health.
Manufacturers have made full use of this trend, which produces 82% of the natural cotton in the maternity dress.
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