Furla Launches Full Scale Expansion Of Men'S And Women'S Garments Business

Italy accessories brand Furla has signed a three year agreement with Ratti on the production and distribution of men's clothing and women's wear textile series.

Furla CEO Eraldo Poletto defines this cooperation as an important harvest, and determines the firm's determination to build a lifestyle portfolio.

Furla has no signs of slowing down in the near future, and CEO Eraldo Poletto of the company calls it "the magic moment" of Furla.

In the first 6 months of June 30th, the Italy accessories company's Furla revenue increased by 30% to 151 million 500 thousand euros ($177 million 200 thousand), benefiting from the growth of key markets.

In October of this year, Furla and De Rigo Vision renewed the spectacle franchise agreement.

Furla is already developing the men's accessories and footwear department, and plans to launch watches category by the end of this year, as well as the leather customization service launched in 2016.

The company will also focus on the development of the first perfume.

The women's wear signed with Ratti is a series of products including scarves and silk, chiffon, cashmere blended, silk and viscose products.

The print and print designs are inspired by iconic Furla handbags, graffiti and cartoons, and even abstract animal stripes and spiral art patterns.

The design includes geometric pattern, color block effect and exclusive anti-counterfeit printing.

The series will be sold at Furla boutique and brand online mall.

Furla is headquartered.

Bologna has added 39 stores in the first half of the year, mainly in Europe, followed by the Asia Pacific region, the United States and Japan. Up to now, the total number of stores has reached 437.

The Furla brand has expanded to 100 countries and has more than more than 1100 brand stores.

In 2014, the company's turnover amounted to 262 million euros ($348 million 400 thousand), an increase of 13% compared with 2013.

Ratti CEO Sergio Tamborini said that the roots of both companies are rooted in the traditional and cultural soil of Italy, and they both know how to invest in quality and quality standards.

Ratti was founded in 1945 by Antonio Ratti, which was part of Marzotto group since 2010.

Namesake

The group went public in 1961. The fashion business began to develop in 1991 from the acquisition of Hugo Boss. In 2002, it acquired Valentino and formed a dual brand structure. In its peak period, Marzotto also had the franchise license of Malboro Classics MCS, Missoni, Phillip Morris, Gianfranco Gianfranco and so on, with a staff turnover of 11 thousand.

CEO Eraldo Poletto believes that Furla's supply chain, stores, marketing and communications departments perform well.

"The luxury industry is experiencing a low tide," he said.

But we will go upstream. There are still many opportunities for high-end luxury goods to be used.

He said that the company is taking full active action, such as innovation, store environment and customer service to expand the luxury market, but the ultimate goal is to achieve lower prices and win more heartbeat quality.