Looking For Opportunities And Technology -- Clothing Industry: IPO Location Is The Market To Go.

Maybe there will be more next year.

Event review

In January 2011,

In March 2011, Marni Chinese flagship store opened, and nine Mu Wang listed in China.

In May 2011, Milan station Hongkong was listed and the official flagship store of Bally was opened.

In June 2011, Prada was listed in Hongkong and Samsonite listed in Hongkong.

In June 2011, Salvatore Ferragamo was listed in Milan.

In July 2011, China was listed.

In October 2011, Lian Crawford launched online shopping.

The new Chinese official website and e-commerce website Armani.cn was officially launched in October 20, 2011.

In November 2011, coach plans to go public in Hongkong.

The fashion circle in 2011 was closely integrated with the economy and new technology.

To the emerging market! To the target market! It has become the most resounding slogan of the fashion brand. In order to grow and expand, many brands have been listed on the road to raise capital and develop brand; while some luxury brands listed abroad, which are represented by Prada, have launched the "IPO site" which represents the market we want to go to.

This declaration, coach, Burberry and so on, aimed at the new round of IPO venues in Hongkong, so as to take care of the mainland market.

Compared with the "big fight" listed on the market, more brands are trying to "infiltrate" the vast Chinese market. In addition to opening the store to the three or four tier cities, more attention has been placed on the ubiquitous Internet. This year, the test is started to prepare for the online shopping in 2012.

Listing this year is frequently seen in fashion brands' schedules and dictionaries.

The domestic clothing brand has started a IPO upsurge since the beginning of the year. Though not many, it also highlights its enthusiasm for capital and brand expansion.

Foreign luxury brands are also coming into the market. Many listed companies have given good news for their profits.

For example, after the listing of Prada in Hongkong, its net sales in the Asia Pacific region (excluding Japan) were 368 million euros, ranking first, and 117 million euros more than that in Europe. Compared with the growth rate of other regions, the Asia Pacific region's growth rate was also significantly faster, up 32.9% compared to the same period last year, which is 10.5% higher than that of second of Europe.

The impact of the development of the Internet on traditional business models is increasingly reflected.

In 2011, many of the "touches" in China were first-line brands, and Armani, Marni and other official flagship stores were on the scene.

However, the operation of online stores and the operation of physical stores are basically "interlacing". Many brands choose to pfer their business in China to foreign professional companies. The most representative group is YOOX group. Since last November, the official flagship store of Emporio Armani has been operated, and this year, it has brought the official network flagship store of Marni, the official flagship store of Bally and the official flagship store of Zegna to China.

Van Gall's experience tells them that it is better to have their own logistics, or to entrust a partner with a more mature logistics system, which will be harmless to their network sales in China. Many brands ready to do their own online sales in China are faced with this problem. Once the logistics distribution problem is solved, I believe that the development of brand online shopping will be welcomed.

And brands like Zegna, Hogan and Longchamp have put the time to solve the problem of online shopping in the second half of next year. We believe that 2012 will usher in the spring of online shopping online with brand names! {page_break}

2012 trend dialogue

Next year, more luxury brands will be on the market.

Michele Norsa, chief executive officer and general manager of Ferragamo group

Reporter: how is Ferragamo going public today?

Michele Norsa:Ferragamo was launched in June this year. This is a very successful listing. From the end of June to now, our share price has risen by 30%.

Reporter: what do you think the impact of brand listing on consumers?

Michele Norsa: from the commercial point of view, as a listed company, everyone is concerned about you. It is no longer an individual or a family company. It has become a company of everyone. In terms of performance reports and ways of doing things, there will be different demands. From a business perspective, I think this is a very positive change. It has positive significance. Listing has brought a higher visibility to the company, and let more people know about the brand. For the simplest example, now people will compare us with the listed brands such as Hermes, Gucci and LV in brand classification, which will bring more room for development of the brand.

After market products, the company continues its original plan, will invest more in the development of some products, bring greater breakthroughs to itself, and enable consumers to get more products.

Reporter: is listing the only way for fashion brands?

Michele Norsa: it depends on the size of the brand, the fashion brands can be divided into many kinds, even in luxury brands, there are many classifications. For smaller companies, listing is not necessarily good, but for some companies, this is also advantageous.

In China's consumer philosophy, luxury brands are relatively large and powerful, and at least 8 of the 10 brands they recognize are listed companies.

So I think maybe next year there will be more brands considering their size and development direction to prepare for the listing. After all, this is beneficial to the development of the market.

Push network customization to solve logistics problems

Chief executive officer of Jean Cassegrain, Longchamp

Reporter: what is the reason for brand opening Chinese website?

Jean Cassegrain: a year ago, we launched the Chinese website of Longchamp, hoping to publicize and promote the brand through online promotion, promotion and a series of activities, so that more people can understand the brand and make the brand and consumers more intimate.

Reporter: in 2003, Longchamp launched the first online shop of special custom packages. Is there any plan to introduce network customization into Chinese net?

Jean Cassegrain: we have plans to launch online customization services in China, but we are now working hard to overcome the difficulties in logistics.

Now the service has been started in Hongkong, because Hongkong is relatively small, and it is a zero tariff, which is more economical.

The mainland of China is very large. We are also actively consulting with customs and logistics in the mainland of China, and I believe that the result will be soon.

We also hope that this service can be introduced into the mainland of China soon.

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We have to wait for the opportunity to open interactive online stores.

Gildo Zegna, Zegna fourth generation family heir, Group CEO.

Reporter: Zegna has opened interactive online stores in Europe and the United States. Why hasn't it been opened to China? When will it be open to China?

Gildo Zegna: we have established interactive online stores in Europe and the United States.

This is like a new product, you have developed it, and you have to choose the right time and mature conditions to push it to the market.

The development of technology such as Internet provides us with opportunities to replace traditional product catalogues in this way.

It's not just that digital technology takes the place of another way of selling, but it also drives consumers' emotions.

As for when to launch this service in Asia, we can only say that it will be realized, but we haven't decided yet.

Although the sooner the better, but we are still looking for the right time and technology. Of course, we also hope to accumulate experience in Europe and America, and we will do better in the future.