Li Dong Has Passed &Nbsp; Winter Clothing Sales Are Booming.

After the beginning of winter, the weather will gradually turn cold, which has a direct impact.

Sales 50% depends on the weather.

There is a proverb in business: "half the wind is blowing, there is no rain at all."

That is to say, compared with the normal weather, blowing the wind can reduce the flow of people by half.

According to the insiders, 55% of the sales volume depends on the weather factors, because the weather directly affects people's physiology and psychology and dominates their consumption behavior.

The difference between the temperature difference of 1 degrees or the increase and decrease of precipitation is 1mm.

According to the introduction, when shopping malls do sales promotion, we must first consider the temperature. Under certain temperatures, a certain type of commodity may sell well. If combined with a substantial discount, we will lead to a sales climax.

On the contrary, if the temperature is not accurately grasped, the plan will be introduced ahead of schedule. Once the temperature changes, the sales base will disappear.

"The accuracy of weather information can determine the success or failure of sales."

It was found that the clothing market of the shopping mall was mainly composed of autumn and winter clothes. "Autumn and winter mix and match" became the clothing consumption characteristics of this season.

"Although the bus and cyclist are already in the winter, they are still in the autumn."

A fashion clothing brand explains the selling reasons of "autumn and winter mix and match".

"Two in one" winter clothing is hot.

With the gradual cooling of the weather, manufacturers have been warming up. Articles such as Eral, Bosideng, Ordos and three guns have become hot brands for domestic brands.

From a shopping mall in Chongqing Road, Changchun, we know that at present, the store has made preparations for both sides, and on the one hand, it has made a big discount sale to the warehouse, and the discount is as low as 3.

In addition, some "functional" winter clothes are becoming popular.

Relevant person in charge said, at present, the market awareness of outdoor clothing in our city has gradually increased, such as waterproof and breathable high-tech winter clothing is very popular, especially the "two in one" winter clothing is generally windproof material outside, it is a sweater, it can adjust itself with the weather.