Electricity Supplier Staged "Play" Drama: Bloody Promotions Or Spoiled Buyers

936 million yuan a day on singles day last year.

However, some experts expressed concern that the "bloodless promotion" means could not bring more loyalty to the electricity supplier enterprises, but made consumers low price promotion, thereby impeding the pformation of the overall electricity supplier industry.

Jingdong PK Taobao or dominating Singles Day "big blood" drama

2010 singles day, Taobao mall spent 400 million to promote the "double eleven" 50 percent off promotional activities, thus creating a Taobao single day paction volume of up to 936 million, an average of more than 10 thousand yuan per second sales of merchandise sales records, so that the majority of the electricity supplier exceptionally red eye.

This year's so-called "singles day" is coming, so that the major electricity providers dare not neglect. They have already done enough to attract customers.

According to the IT channel of new China, Taobao mall, which created a record of single day trading last year, aims at the 3 billion target. Recently, the Jingdong mall, which is very hot with Taobao, is also unwilling.

According to media reports, the Jingdong mall yesterday informed all suppliers that the promotion of Jingdong mall should not be lower than that of Taobao mall on the day of Singles Day promotion.

Meanwhile, Dangdang launched the "decapitation action" of singles day in the digital field.

Baidu's Lok cool days combined with thousands of well-known brands, jointly launched 1 yuan crazy rob, 30 yuan package mail, and Japan and South Korea products, mobile phone digital, household appliances, brand clothing and other ten special area 40 percent off discount activities.

In addition, suning.com, van customer, shop No.1, Mcglaughlin, dream bazaar and other well-known e-commerce providers also launched various promotional activities, but also recently publicized and promoted promotional information.

"Bloodshed" or spoiled buyers fear that the industry will be blocked.

Some industry experts believe that this kind of behavior that subsidize consumers with enterprise profits is against business rules. Businesses blindly sell discounts and will eventually go into a blind alley that can not be promoted.

In the long run, consumers' habit of low price promotion will hinder the pformation of e-commerce enterprises and the whole industry.

"Bloodshed" is a way to stimulate consumption in the short term, giving consumers the greatest benefits. However, online shopping has more advantages than physical sales, and there are still many shortcomings to be improved.

Chen Tao, an analyst with Analysys International, said he had said that from the angle of corporate profits, the current big promotion was "bloodshed promotion".

However, it is also a necessity for enterprises to do so, because for today's large B2C mall, profitability is not the most important index, and user volume and paction scale are the most important.

Once consumers are accustomed to low price promotion mode, this mode will be difficult to change in the short term.

In May this year, the Jingdong launched the promotion of "all children's books sixty percent off ceiling", triggering boycott of 24 children's publishing houses nationwide.

In addition to its own cost, a book also includes profit margins of publishers, retailers and authors. The marketers' price reduction leads to shrinking profits, and all parties can not get the corresponding benefits, which will eventually lead to the lack of subsequent products in the industry.

If the electricity providers blindly resort to price promotions to attract consumers, it will also lead consumers to find the lowest price but not to be loyal to their brand.

Compared with physical sales, there are still many shortcomings in terms of service, innovation and so on. It is necessary for the major electric providers to seriously tap the value of the network and the value of the industry, so as to provide consumers with unique, comprehensive and innovative services.

Business blood competition provoked express overtime forty thousand Express staff vacant

Last November 11th, the "singles day" online shopping promotion resulted in a sharp increase in express volume, and the courier companies were caught off guard.

This year singles day, in order to deal with the logistics challenges caused by the promotion war of many business enterprises, and avoid the embarrassment of the explosion last year, many people in charge of private courier companies including Yuantong, Zhong Tong, Huitong, rhyme, CCES, postal EMS, said in a media interview before that they had deployed a variety of countermeasures to help.

According to statistics, in response to the peak of logistics, 9 express companies such as Shun Feng have adjusted 40 thousand couriers to more than 700 express vehicles. At the same time, more than 300 green channels have been set up in the cargo sorting center, and more than 2000 customer service teams have been set up to solve the problem of goods list service during the "singles day" period.