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AOKANG Cup 2011 Leather Creative Design Competition Begins

2011/11/11 18:55:00 28

"AOKANG Cup" Leather Creative Design Prelude

Recently, it has always attracted the attention of the community and the industry.

Low carbon

Originality

The theme of "AOKANG Cup" China shoes all 2011 leather creative design competition preliminaries started in AOKANG North International Industrial Park.

Nearly 50 entries from more than 20 related footwear design institutes, design institutes and enterprises will compete for the finals.

It is understood that the design competition is sponsored by Wenzhou shoe leather industry association, and is hosted by AOKANG shoe Limited by Share Ltd, Zhejiang.

According to the organizers of Wenzhou shoe leather industry association, this year is the 20th anniversary of China's shoe market. In the past 20 years, Wenzhou footwear industry has made outstanding contributions to the economic development of China and the world's footwear industry.

But in the long run, there is still a certain gap between the Chinese footwear industry and the old shoe makers in Italy and Spain.

The purpose of such a competition is to promote the culture of Chinese shoe and shoe culture, to inherit the experience of shoemaking, encourage enterprises to innovate, and to find and cultivate a large number of high-level design talents in the industry, with the power of design to boost the nation.

brand

Growth and development.

It is reported that this competition is mainly aimed at footwear design students and footwear design and research institutes, representing the future of China's footwear design and creativity.

High-end fashion

Design platform, advocating originality, low carbon and technology, actively promote the development of Chinese manufacturing to China, and promote the docking of creative culture and wealth culture.

Since the announcement of the competition in August, it has aroused strong repercussions in the industry. Relevant design institutes, social design institutes and enterprises have received high praise and enthusiasm, and received nearly 1000 works.

Lin Jinyou, Deputy Secretary General of Wenzhou shoes and leather industry association, Li Yunhe, Dean of technology Academy of Fine Arts, Wenzhou University, senior designer Sha Minsheng of national footwear, and other nine expert judges selected the entries one by one from the aspects of creativity, practical function, market potential, integrity and artistry. After the statistics of the work done by the organizing committee staff, 50 finalists were selected.

Xie Rongfang, vice chairman of China Leather Association and executive chairman of Wenzhou shoe leather industry association, said that design is the source of a pair of shoes value, and it is also the flickering wing of brand culture.

Our manufacturing capacity of China's shoe capital is excellent, but creativity is slightly inadequate.

She pointed out that we have excellent design traditions and profound features.

Cultural details

And rich experience in shoemaking, our colleges and universities also have many design talents, and some designers from home have made their mark in the international garment industry.

When local traditional culture begins to return and Chinese consumers agree with local brands, some enterprises who are good at expressing brand culture with design will stand out.

From this, we can predict that China's first real

Luxury goods

Brand may appear in shoemaking industry.

The "AOKANG Cup" China Shoes Capital 2011 leather creative design competition is advocating "low carbon, creativity, technology and dreams", which perfectly coincides with the brand positioning of "technology, comfort and fashion" pursued by AOKANG enterprises. This competition provides a platform for talents to design talents, rewards creative talents, provides opportunities for creative masters, lays a road for them to realize their dreams, and provides backup power for industrial development, thus promoting the pformation and development of China's footwear industry.

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For the purpose of CO hosting the competition, AOKANG said that after years of development, China's footwear industry has become increasingly influential in the world market and has great room for future development.

Participating in such a competition is not only a pformation of the design concepts and methods of enterprises, but also provides creative leading products for enterprises. It is also a selection of more outstanding design talents who can promote the continuous development of China's footwear industry's research and development level.

It has been revealed that since the start of the competition, a number of colleges and universities have attracted professional design students to actively participate in the competition. There are many social non design professionals and overseas participants asking about the competition. A competitor from a shoe design software development company has impressed the staff of the organizing committee. She told the Organizing Committee of the competition that participating in the "AOKANG Cup" design competition is to express a consumer's dream and design a unique shoe for herself, and this competition has realized her dream.

It is understood that the finalists selected for this preliminary contest will be produced by AOKANG, the designer of the competition, according to the set of design plans for the finalists.

There are a total of gold awards, two silver awards and three bronze awards.

At the same time, five individual awards were set up, namely "the best creative concept award, the most market potential award, the most practical function award, the best technology award and the most visual value award".